This is the sort of headline that needs to be set off with exclamation marks after every word. Cats! Skydiving! To R. Kelly! "I Believe I Can Fly"! What more do you need? Why even write words after that? No one will read them. See, look: Rinse. Matakong. Showdown. No point! Associate. Green. Iron. We could go for days!

If you are curious about this commercial, though, we've got some facts for you! It comes to us from Swedish insurance company Folksam. The text at the end loosely translates to, "For all you care about. Wish on Emotional Barometer." That makes sense!