Billboard has confirmed that Capitol Records has rush-released "Dark Horse" to radio as the next official single from Katy Perry's Prism album. It's only been a month since the music video for "Unconditionally" was released, but the song's poor performance on the charts (it's so far peaked at No. 14 on the Hot 100, making it the second lowest-charting single of Perry's career) has probably contributed to the sudden push behind a new Prism single.
"Dark Horse," which was already released as an iTunes promotional single before the full release of Prism, has already sold 785,000 downloads to date, compared to the paltry 340,000 for "Unconditionally." The trap-pop track has already been receiving plenty of spins from radio stations, despite Capitol not actively seeking them out until now. Plus, it's currently No. 8 on iTunes, so it looks like Katy's definitely got another huge hit on her hands.
Surprising, since listening to Katy tackle the urban genre and watching her snap dance is possibly the most awkward musical moment of 2013, but I guess people just can't resist a good hook -- something that "Unconditionally" was severely lacking.