"I'm flying out to Pisa / just to get some pizza." Remember that line from Rihanna's album? Keep remembering it, because the track, Jay-Z-assisted "Talk That Talk," is now going to be a single. Oh no.
That's the mildest possible "oh no" we could've typed, mind you. "Talk That Talk" sounds enough like fellow third-single "Rude Boy" (a much, much bigger hit than anything else on the album), and quality aside, its Jay-Z verse won't hurt; hasn't in the past, and it certainly won't during Jay's lateish-career peak. It's not the obvious single, but it's an obvious single. Def Jam could prove us wrong, but the future Talk That Talk singles seem fairly obvious and straightforward: "Talk That Talk," "Where Have You Been," and one or more of the following: "Roc Me Out," "Watch 'N' Learn," "Drunk On Love" (if Rihanna's team
wants to ignore her track record lately with ballads or near-ballads.)
That said, we still more or less agree with The Prophet Blog:
“Where Have You Been” is clearly the rabbit in Rihanna’s hat and the tune that many want released ASAP, but it’s a tricky call. “Where Have You Been” is the surefire hit that’s saved for the end of the album cycle when the momentum has slowed and needs a jolt, but at the same time, with “You Da One” underperforming, it’s risky to release another non-dancey midtempo single like “Talk That Talk” straight away.
Whoever did get the final say on the matter better make sure that Rihanna whips out a good video for “Talk That Talk”, because another “You Da One” isn’t gon’ cut it for this song.
Indeed. But hey--even if there isn't one, it's 2012, meaning that Talk That Talk's probably going to spit out seven singles to radio like a broken slot machine, and there'll probably be an album more by 2013.