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Is Loewe The Hottest Brand Of 2024 So Far?

They've got the star power...and they're making sure you know their name

With a name like mine, I'm fully aware of the traumas that come with people not being able to pronounce it. So when Loewe's latest star-studded campaign came out, I felt their decades-long struggle. No, my name will never be on a keychain, but it's taught me to learn how to pronounce things...

fast.

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CULTURE

Why Everybody Hates the New “Mean Girls” Movie Style

Dress like Renee Rapp, not Regina George

2024 “Mean Girls” Movie Style

via Paramount Pictures/Mean Girls

We knew this was coming, didn’t we? Ever since the Mean Girls trailer dropped, the internet has been sounding off about everything. Millennials, who have never let that movie go since it came out 20 years ago, were offended by the tagline “Not your mother’s Mean Girls.” How old did the marketers think millennials are?

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CULTURE

Cinema Might Be the Secret to Personal Style

Need some style inspo for 2024? Movies can be muses, too.

Julianne Moore in Sharper

via Apple TV
We're living in the heyday of fast fashion. TikTok microtrends are churned out faster than most brands can keep up with and toxic "dupe" culture has convinced us that it's always better to pay less to participate in trends — despite the environmental and social impact of major fast fashion brands. Is getting one picture in a polyester dress really worth the hours of child labor that went into it, and the eternity that piece of plastic masquerading-as-fabric will spend in a landfill?
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Frontpage Popular News

You, Too, Can Dress Like Taylor Swift

Free People is celebrity-approved…but is it editor-approved?

I was in middle school during Tumblr’s prime era of influence. It was a simpler time, listening to Urban Outfitters records on an Urban Outfitters turntable and aspiring to be the most aesthetically pleasing version of yourself. We lived for artsy Instagram posts wearing chevron necklaces, reblogging edits of Baz Luhrmann’s The Great Gatsby, and pairing hi-low skirts with Doc Martens. I still have vivid nightmares of black-and-white angsty Tumblr posts captioned with Lorde lyrics.

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CULTURE

What Does Anna Wintour Know?

A vibe shift is coming. Just look at the latest issue of Vogue.

Jeff Bezos and Lauren Sanchez Vogue

David Fisher/Shutterstock

We all have a hill that we’ll gladly die on. My roommate routinely goes on tirades about how no movie should run longer than 90 minutes (sorry, Scorcese). A lot of people on the internet are currently committed to the "hill" (read: conspiracy theory) that Kylie Jenner and Timothee Chalamet are a PR stunt engineered by Kris.

I’ve said it once and I’ll say it over and over for the rest of my life: mine is that the Kim and Kanye Vogue cover of September 2014 caused a major vibe shift.

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