It's been a busy week for Adam Levine. Following word that The Voice coach will be producing an upcoming scripted karaoke comedy with NBC, Levine is suing video game company Activision over his portrayal in the newest iteration of Band Hero, TheWrap reports. Levine filed suit with Los Angeles County Court on Thursday, claiming the game "exploits his name and likeness far beyond what he had agreed to." Levine allowed the parent company, which is also responsible for popular game Guitar Hero, to use the Maroon 5 hit "She Will Be Loved," and even performed the song so they could create his avatar (tattoos and all). Yet Levine claims he wasn't aware that his likeness would be singing over 60 songs by other artists, which "would not have been chosen by him for recordings or performances," giving players the ability to perform them in other voices, including female. The horror! And also, is there much difference? Levine sings many a high note. Looks like someone is letting their season one victory on The Voice go to their head. Xtina would never pull a stunt like this. Or at least Blake Shelton wouldn't—we hope. But probably the most important factor involved is that the other artists working with the game were asked for permission for the expanded use of their avatars beforehand, and compensated with a higher fee. Because of this, Levine is suing Activision for fraudulent inducement, breach of contract, violation of the common-law right of publicity, and unfair business acts or practices, for an undisclosed amount. Maybe The Voice doesn't carry as much weight as we thought it did?
