Whether they liked it or not, millions of iPhone and iPad users became the proud (or not so proud as the case may be) owners of U2’s new album earlier this week.
In a highly controversial move—that’s pissed off one hell of a lot of iTune users as well as music retailers—Billboard reveals that Apple paid the band over $100 million so they could ram their "gift" of the album down customers’ throats.
In case you’re not aware yet, at the iPhone 6 launch event on Tuesday, Bono and Apple CEO Tim Cook, pressed a button and immediately, forcibly, uploaded Songs of Innocence onto 500 million iPhone, iPod and iTunes accounts around the world.
Oh, but wait, it gets even better! If you really object to having the album forced upon you without your consent, and want to delete it from your iTunes, turns out that you’re shit out of luck!
Apple has ensured that you’re not able to purge the tracks—you can hide them from showing up in your iTunes library, but they will live on forever and ever on your iCloud.
Not surprisingly, this went a huge way to ensuring U2 scored the biggest album launch in music history.
But, hey, what’s the problem? U2 get paid a shit ton for their tireless work, and all these people get a free album, yeah, everyone’s a winner, right? I mean, it’s a GIFT!
Well, that’s certainly how U2’s manager, Guy Oseary sees things.
“U2 worked five years on this album, they poured blood, sweat, tears into project, and we were really confident with it,” he told Billboard. “The goal was, how do we reach as many as possible? U2 first worked with Apple nearly 10 years to the day when they were sharing a stage with Steve Jobs and launching their iPod with many fewer accounts, and here we are 10 years later with Apple gifting this album to 7 percent of the planet.”