HelloFresh is solving the Millennial 'what's for dinner' debate
Scrolling through Instagram, you see plate after plate of delicious dinner. It's Wednesday. Something about this just doesn't make sense. How do all of your Instagram friends have the time to make home cooked dinners during the week?
The secret is in the box. The recipe box.
Subscribing to a recipe box delivery service can seem like a big commitment, but they are actually designed to simplify your lifestyle by encouraging you to cook. One leader in the field, HelloFresh, is starting a trend among young people who want to eat better but don't have the time to cook from scratch, getting dinner on the table before you have time to ask 'what's for dinner'. Intrigued but don't know where to start? I have your most burning questions answered.
What Exactly Is A Recipe Box Delivery Service?
Recipe Box Delivery companies like HelloFresh send fresh, pre-portioned ingredients along with easy to follow recipe cards so you can make home cooked meals without trekking to the supermarket or measuring out ingredients. Their aim is to streamline the cooking process and prevent you from cooking the same couple of meals every week for years on end, or living off of takeaways.
Why Do People Use It?
Plenty of people are traditional shoppers, who go to the supermarket, look up recipes online, and cook, but for many of us in this busy world, that's not a realistic option. If it's a choice between one hour of cooking or a takeaway, some of us might choose takeaway five days a week for the sheer sake of convenience. However, HelloFresh takes the hassle out of meal planning and prep, so all you have to do is throw the ingredients together to make deliciously simple dinners. There's a sense of achievement in a home cooked meal you just can't get with a takeaway.
Is It Good For You?
Not only are the meals wholesome, but you can see the nutritional information and ingredients when choosing your recipes each week. Each recipe has three to four different vegetables and HelloFresh uses between 40 and 60 different types of produce each month! You'll get healthy meals and a huge variety in what you eat.
Do I need lots of time to cook the recipes?
If you're running on empty, cooking a meal from scratch can often feel like the last thing you want to do after a long day. The truth is, recipe boxes can be a godsend for the days when you're too tired to think about what to cook. HelloFresh recipes take no longer than 45 minutes to cook and come with step by step recipe cards to walk you through the whole cooking process without a burnt pan in sight. From box to table in just 20 minutes (less time than it takes to order a takeaway), HelloFresh's Rapid Box is a particularly easy solution to the age-old "I'm too tired to cook" excuse, perfect for the days when you're really pushed for time.
How Much Does It Cost?
The important part. HelloFresh costs less than £5 per meal, and prices can go as low as £4 for the family plan (there's a vegetarian preference, too). For us, it's a fantastic value as we spend a fortune on takeaways and this way we can eat things like steak or salmon on a Tuesday night. It eliminates the food waste associated with buying large quantities of fresh ingredients and leaving half of them to go to bad, which in turn saves you money.
Subscription? Am I Locked In?
No way! Everyone has a flexible lifestyle and HelloFresh knows this. You are never committed and can pause or cancel at any time which makes things super easy. You can easily manage your account by choosing which recipes you want, how many people you're cooking for, and when you want your box delivered.
Seems Like You're a Fan. Why?
I'm a big fan! It's such a convenient service and instead of stressing over dinner I have everything I need delivered to me and ready to go. I've learned so many new things and actually enjoy cooking now. It's helped me move away from oven pizzas and takeaways. 3 months in and I just couldn't be happier with it. Give it a shot, you can thank me later!
Update: HelloFresh is extending a special offer to our readers! Follow this link to get 50% off your first two boxes! (£64 value!)