Another day, another overblown beauty trend. Right now, something called "blorange" (blond + orange) hair is blowing up all over the internet. And don't get me wrong, it's really pretty: basically a salmon color that comes in varying degrees of saturation, from a slightly pink-tinged blonde to more deeply Manic Panic-ed shades.
It's really just the much more expensive version of mixing your Pretty Flamingo and Psychedelic Sunset, which yes, I did that way before it was cool. But some beauty fans are trying more DIY-esque versions, which also look really cool:
Chances are high for it to really blow up online in the next couple of months. Right now it's starting off slowly, with just over 3,000 uses of #blorange on Instagram and only a few articles covering it. One of those articles, reflecting the craze to come, is a HuffPo South Africa piece entitled "Forget Rose Gold, 'Blorange' Is Your Cool New Hair Trend."
But like, real talk for a second: blorange is exactly the damn same as rose gold. Even the names give it away: blorange = blonde + orange, rose gold = pink + blonde. In the hair world, where orange hair is described as "red," the buzzwords are clearly getting at the same thing, a more extreme strawberry blonde. And 'blorange' is just a sillier way to describe it.
Case in point: here are some pics tagged #rosegoldhair.
There are even plenty of pictures tagged as both #blorange and #rosegold, which makes sense considering they are two names for the same color. But the real craze started when Gigi Hadid instagrammed a picture of herself with blorange/rose gold hair (presumably a wig):
Two out of three magazines discussing Gigi's insta refer to it as "blorange." One (Allure, which gets all the points from me) refers to it as "rose gold." Because if Gigi Hadid wears a wig for an editorial photo shoot, it must be something new and never-before-seen, right?
Listen, fashion world, I understand things are passé and done with once they've been around for about six months. And you still like your rose gold hair and don't want to get rid of it just yet. I get it. But if you absolutely insist on trying to bring back a trend that hasn't even had time to go away, can you at least give it a less ridiculous name next time?