Bono is apologizing for forcing Apple users to have U2's new album for free, saying it was a misjudgement.
As Popdust previously reported, the band caused controversy when Songs Of Innocence automatically downloaded onto iTunes without giving users the option to make the choice for themselves on September 9.
Due to immense backlash against the company, Apple was forced to release a tool that allowed people to delete the album off their playlists, something they weren't able to do before.
During a Facebook chat on Tuesday, a woman called Harriet Madeline Jobson asked the band never to pull a stunt like that again.
"Can you please never release an album on iTunes that automatically downloads to peoples playlists ever again? It's really rude," she wrote, to which Bono apologized in response.
"Oops," he said, "I'm sorry about that. We had this beautiful idea—we got carried away with ourselves. Artists are prone to that kind of thing. [It was] "a drop of megalomania, touch of generosity, dash of self-promotion and deep fear that these songs that we poured our life into over the last few years mightn't be heard. There's a lot of noise out there. I guess we got a little noisy ourselves to get through it."
Which really is an honest and direct an apology as anyone could wish for. By the way - complaining about getting a free album you didn't ask for? TOTAL first world problems.