E! News got the exclusive on the new line, titled The Intimate Britney Spears, with a behind-the-scenes look at the official photo shoot.
The on-set footage looks a lot better than the super airbrushed promo photos that have been released so far, with Britney looking fresh and natural in the sexy-yet-classy collection.
According to E!, The Intimate Britney Spears will include lounge wear, bustiers, kimonos, and of course, lingerie. It'll also be extremely affordable, with everything priced between $17 and $79.
"It is so important for women to feel confident, sexy and empowered, especially in those private moments with the one they love. The Intimate Britney Spears will do exactly that," Spears told E! News. "Each line in the collection is beautiful with vintage inspired details, and fit for all women."
This kind of product makes a lot of sense for brand Britney, so don't be surprised if the line becomes a huge hit after its release in September. After all, this is Britney Spears we're talking about; the woman already has a billion dollar perfume line, and basically restarted the entire celebrity fragrance trend with Curious and Fantasy. Who knows how far she'll go in the undergarment business?
[Via E! News]
For the best deals on Britney Spears tickets visit TiqIQ.com