Cody Simpson serenades his girlfriend Gigi Hadid in his brand new music video for Flower, an acoustic jam off his forthcoming Free record.
Much like the easy-listening feel of the track, the video is rather sparse: set at one of his shows. The clip, directed by Cameron Duddy (Rixton, Bruno Mars), opens with Simpson strumming on his guitar backstage, with a stunning Hadid by his side and being chill on a couch. The video (below) then features the singer-songwriter bathed in red light, as he takes the stage to sweetly perform the song.
"So I just chill up on the hill picking daffodils, making wishes, about you Mrs.," he swoons. "'Cause I know I'll never be the apple of your eye but I'll pick you a flower."
Flower serves as as stark departure from Simpson's previous bubblegum pop-heavy releases, and while he's experienced the disappointment of being dropped from a major, he has found new freedom in that.
"It's the first time I've had the creative freedom to do what I want," the singer shared with Rolling Stone last week. "I needed the independence," he says. "[The album process] has been very reflective of that."
Miley Cyrus, who designed the song's artistically captivating cover art, says, #
"I just wanted something where people didn't have a stereotypical idea of what he was and could just look at the song for what it is, because it's a fucking epic song."
With plans to keep 2015 "simple and acoustic," Simpson has big things coming down the pipeline for this year, including a Justin Bieber collaboration (that is temporarily on the back burner). In the meantime, he will be performing as many shows as he can, rebuilding his image and sound into something a bit more fresh.
Producer Cisco Adler speaks rather highly of Simpson's new musical direction:
"When I met him, he was just a dude at 17 and at a chapter change and really want to dive in and reignite his musical fire. He's on a musical pilgrimage. He's trying to find the real Cody Simpson. He's learning how to bridge the gap between what he's known for and what he wants to be.