Keeping up with fashion trends is difficult enough, even more so when it's hard to find clothing that fits. Women who wear plus-sized clothing have a hard time finding stores and brands that carry their size, leaving them with a minimal selection of clothes to wear. Even though the majority of women in America wear plus-sized clothing, the fashion industry skews overwhelmingly toward straight sizes. Dia&Co, a fashion styling service dedicated to the community of women who wear plus-sized clothing, has made it their goal to change that.
Women who wear plus-sizes may be all too familiar with the frustrating task of finding stylish clothes that are not only comfortable, but also inspire confidence. But when designers have one body type in mind, they alienate a broad community of women who deserve fashion freedom. Plus-sized clothes are oftentimes grouped together in the back of a retail store with the dust bunnies, with no salesperson in sight who can help. Dia&Co works with designers to create their own top plus-sized lines and expands current lines, giving more women access to the fashion that may have been inaccessible before.
Dia&Co is personalizing the shopping experience for women who wear plus-sized clothing. By filling out an online fashion profile in which you pick your favorite looks, whether fitted or flowy, relaxed or tailored, you get matched with a personal stylist. Your stylist will then hand-pick 5 pieces of clothing that they believe you'll fall in love with. They'll send a box to your door with a personalized note explaining the reasons why they selected the pieces and how best to wear them, whether you have a special occasion or are just looking to pump up your professional wardrobe. With 5 days to try on the clothes in the comfort of your own home, you can take your time picking out what you love, and send back the rest (with free shipping, both ways).
After you receive your first box, you can log into your account to provide your stylist with feedback on what you loved and what you didn't love. Devoted to understanding you and your personal styling needs, the team at Dia&Co can curate boxes more and more catered to you. Over time, you begin to build a relationship with stylists who really listen and strive to understand your style, making you look your best, always.
Dia&Co's mission doesn't end at your closet. The team is actively working with brands to create more sizing options available and creating their own lines of plus-sized fashion that will fit into any lifestyle, whether you're a jeans-and-tee kind of woman or you're obsessed with A-line skirts. The Dia&Co stylists are experts at shape and know just how to accentuate your favorite features. A $20 styling fee gets you hand-picked clothes delivered right to your door and gets credited to any purchase that you make. You also get 25% off when you purchase the whole box. Dia&Co is not just upgrading your wardrobe, but beginning a movement in the fashion community. Plus, there are no commitments. Dia&Co is driving a conversation that needs to be had and aren't afraid to have it.