Here's How People Are Describing The Laundry Detergent Replacing Cologne

I Never Thought Laundry Detergent Mattered Until I Tried FREY

Some people find laundry soothing. For the rest of us, it's just a necessary chore and the only thing that makes it worth it is the feeling of slipping into crisp, clean clothes and linens that smell just as good as they feel. Until now, our dirty clothes have been limited to the same old, flowery smell found in literally every bottle of laundry detergent. Not anymore. Frey, a vegan and cruelty-free detergent, is completely changing the game. At 50 loads per 16 ounces, not only is it cheaper than those other generic, store-bought brands but uses biodegradable materials that are safe for you and the environment. Frey recommends products to you after you take a short quiz, and the plan is completely customizable, so you can pick and choose whatever products you want to try. With Frey, it's all about quality- not quantity. The formulas are super concentrated, meaning you'll use a lot less product and still get cleaner clothes.

Unlike other scented detergents, it's free of harsh chemicals and sulfates. While that's probably enough to make you swoon, what will make Frey your new go-to is its one-of-a-kind scent that's made of natural fragrances like eucalyptus, geranium, and cedarwood. It's not what you're used to and since it's so hard to put into words just how amazing the scent is, people have come up with some pretty creative ways to describe it.

Don't take our word for it. Here's why real people have revamped the way they do laundry.

"The smell of an understanding boyfriend"

"Imagine if someone mixed the smell of an understanding boyfriend, alpine lakes, and a burning fireplace into a bottle of laundry detergent. That's the smell of FREY."- Ally B.

"I've heard you smell like Pangean forests"

"Everywhere I go, my friends and colleagues' wives and girlfriends are talking about how nice I smell...then their friends break the ice uttering, 'Sorry, but I've heard you smell like Pangean forests,' as they sniff around my shoulders. I have no reason to wear cologne ever again." - Jerry C.

"I get a lot of compliments about the scent"

"I'm not big on scented laundry detergent because most brands I buy in the store wreak havoc on my sensitive skin. It's difficult to find a detergent that I'm not allergic to, but I thought I'd give this a try. I'm glad I did because not only does it smell great (not all flowery like most scents), but I have had no issues at all with an allergic reaction. The scent also lasts a long time and I get a lot of compliments about the scent. Thanks, Frey. I found my go-to laundry detergent! " - Dalyn C.

"I don't think I'll use another detergent ever again"

"If a nomad lumberjack wizard rescued you from a logging accident in an enchanted oak forest - that's the smell of Frey... I don't think I'll use another detergent ever again." - Jake S.

"Woodsy and it lasts"

Woodsy and it lasts! Amazing job getting the musty smell out of my husband's old t-shirts that he won't throw away. Smells great! - Amy D.

"My bed smells amazing"

"I work night shifts, so I have a love/hate relationship with my bed. I have had insomnia for years. I bought FREY literally because of the "nomad wizard" customer review. It is beyond all that. I absolutely love this. My bed smells amazing and I have had the best sleep I have had in years. Absolutely hooked! - Sam S.

Frey can help you transform the way you do laundry. If you're ready to switch up the look, feel and smell of your clothes and linens (and get non-stop compliments in the process), then start stocking up on Frey.

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