Kate Winslet Adds No Photoshopping Clause To L'Oreal Contract

Arts

Kate Winslet has always been a champion of positive body acceptance and now she reveals that her contract with L'Oreal forbids any photoshopping of her face.

Next time you see her face in an ad for Lancome (whose parent company is L'Oreal,) you'll know you are seeing the real Kate Winslet.

Back n 2009, Winslet discussed her frustration at seeing her face altered on film posters. At the time, she told Harpers Bazaar:

I have wrinkles here, which are very evident. And I will particularly say when I look at movie posters, 'You guys have airbrushed my forehead. Please can you change it back?' I'd rather be the woman they're saying 'She's looking older' about than 'She's looking stoned.'

Unlike the celebrities who disparage plastic surgery through lips inflated with fillers, Winslet is putting her money where her normal-sized mouth is.

At the Elle Woman in Hollywood event last week Kate explained why she has taken the stance against photoshopping in her Lancome ads:

I think [young women] do look to magazines, I think they do look to women who have been successful in their chosen careers and they want people to look up to. I would always want to be telling the truth about who I am to that generation because they've got to have strong leaders.

Asked if she hoped that other high-profile women would follow her lead, she replied:

 It's a hope that other people might follow suit but it does feel important to me because I do think we have a responsibility to the younger generation of women.

Why can't we have more actresses like Kate Winslet? It's not just her confidence in her natural beauty, but also her sense of being accountable for her choices.

In addition, Winslet has narrated a short anti-bullying film, Daisy Chain, to encourage kids to stand up for themselves. Last year, she admitted to being bullied at school, for her body, her feet, and her clothes.

When I grew up, I never heard positive reinforcement about body image from any female in my life. I only heard negatives. That's very damaging because then you're programmed as a young woman to immediately scrutinize yourself and how you look

As she puts it, simply and powerfully:

We're all responsible for raising strong young women.

Have a look at Daisy Chain, below.

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