Katy Perry has as vibrant a heart as any of her album covers. As a role model for youth, the pop singer certainly lives up to the standards set before her. In a partnership with UNICEF, she has released a brand new "Unconditionally" music video, featuring HIV+ and - youth showing their love for others.
"I worked with UNICEF on this new 'Unconditionally' video in support of the 35 million people living with HIV, especially the young people who often suffer in silence," Perry shares with her 72 million Facebook fans. "On Thursday, we lost many people who dedicated their lives to fighting HIV on the Malaysia Airlines flight."
She added, "They were traveling to the International AIDS Conference, where we were planning on launching this video. Now, I would also like to dedicate this video to them, to honor them, and to all the victims of MH17."
In the nearly four-minute clip, individuals of all walks of life share their unconditional love, even pleading with others to be mindful and know their HIV status. "If you love me, use condoms" reads one chalkboard. "Positive vibes!" beams another. It all comes from a place of love, as Perry's Top 20 hit advocates. And yet another "Love Is Everything."
The video goes on to detail exactly the purpose of the feature and how crucial awareness can be. "We brought a group of young people together - both HIV positive and HIV negative - and watched some heartwarming moments unfold!" the organization says. As the UNICEF Goodwill Ambassador, Perry uses her fame for this incredible #ShowYourLove campaign "for all the adolescents facing stigma. Adolescents are the only age group in which AIDS-related deaths are increasing, and stigma -- in many forms - is an immense barrier to HIV testing, care and treatment."
It concludes: "Let's work together to end the discrimination associated with HIV!"
Find out more about UNICEF's fight against AIDS here.
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