Lest you go a year without a major pop act making you wear silly 3D glasses, Katy Perry's latest California Dreams tour is being outfitted for the big screen. The Hollywood Reporter has confirmed earlier reports that studios were interested in transforming Perry's candy coated live show into a 3D film—get those minds out of the gutter—in the same vein as Justin Bieber's Never Say Never. Dan Cutforth and Jane Lipsitz, collectively known as the industry duo Magical Elves, are in talks to direct the film under Paramount Pictures, with Craig Brewer on hand as executive producer.

Brewer has experience with music-related films, having helmed Oscar-winning Hustle & Flow (2005) and last year's Footloose remake, while the Magical Elves team has worked in reality television for the last decade, creating and producing shows like Top Chef, Project Runway and the forthcoming Fashion Star. Perry's film is said to include behind-the-scenes footage and personal interviews, which plays to the strengths of Cutforth and Lipsitz. With her oversized personality and penchant for wacky fashion choices, a concert film feels like the right fit, if only so fans can see how often she actually dies her hair and what she and Rihanna wear while Skyping one another before bed. It's not an full-length acting role, but it's a step in the general direction. Your move, Harvey Weinstein.


Study: Side-effect warnings in TV ads turn-off consumers

Medical Marketing & Media August 1, 2000 | Anonymous "Side-effect warnings in DTC ads, particularly on television, discourage consumers from taking the drug being promoted. Sixty-one percent of consumers who said they would not take an advertised drug were put off by side effect information on TV and 38 percent by warnings in magazines. go to website nexium side effects

Subject to confirmation, the results emphasize the advantage of reminder-type ads, depending on the drug category. go to website nexium side effects

The survey was commissioned by Time, Inc., and overall showed magazines to better advantage than TV Awareness of DTC advertising is up from 84 percent to 90 percent since 1998. The study conducted by Ziment Associates consisted of 1,000 television interviews with a national sample of adults.

Twenty-three percent of consumers questioned report that the Internet is one of their primary sources for information on prescription drugs, but only one percent recall seeing an ad for such a drug.