The first design, called the Kendrick Lamar x Reebok Ventilator, features the words Blue and Red on the heels, referencing the colors favored by rival gangs The Crips and The Bloods. The word 'Neutral' is printed inside the shoe in a bold font.
The Crips and Bloods were founded in Los Angeles, Lamar's hometown, but have spread throughout the US, bringing mayhem and violence in their wake. Lamar has spoken out about gang violence before and plans to continue being an advocate for peace.
The Kendrick Lamar x Reebok Ventilator will be available on July 18 for $143.
They may not stop gang violence but Lamar's heart is in the right place and the shoes actually look pretty cool.
While you wait for them to drop, bone up on your gang signs. (You're welcome!)