We have now seen Kim Kardashian's butt more times than we've seen our own faces, but surely seeing her eat a cheeto is the end of the line, culturally and spiritually?
Kim has admitted to pregnancy cravings, perhaps to remind us that she's human just like us, but unlike most humans, she has elected to document her junk food consumption.
Seeing Kim stick a cheeto in her mouth is a uniquely depressing experience, in its own way even worse that seeing that Paper magazine cover that 'broke the internet.'
For sensitive viewers, the image of Kim and the cheeto is like watching a captive ape eating a banana. It is something that should happen in the wild. It should not be staged. It is an insult to the ape and the banana.
The Daily Mail helpfully points out that an ounce of Cheetos has 152 calories. Are they trying to fat-shame Kim Kardashian? Please, Daily Mail, that ship has sailed and probably sunk.
It's the sign of the apocalypse, my intuition tells me. It's a primal image that is part of our unconscious knowledge; it's the endgame of humanity.
You may have wanted Kim to go away but like they say in the south, Wantin' Ain't Gettin'.
She was sent here to punish us or maybe just to irritate us. Whatever. She was sent here to wear layers of beige.
She has actually posted a photo collage of the cheeto eating process, from start to finish, on Instagram.
Go ahead and look. Nothing worse can happen now.