After performing "Love" for the first time at SXSW, Lana Del Rey announced her new album on Twitter.
At 11:02 AM this morning, the internet collectively lost it's mind because of none other than Lana Del Rey:
After news broke yesterday of a publication rights being registered for a new track called "Lust For Life" featuring a writing credit from frequent collaborator The Weeknd, the eponymous album announcement hardly comes as a surprise. The only thing sweeter than the promise of a new Lana Del Rey album waiting in the wings to take the world is the spooky album trailer that accompanied Del Rey's announcement.
In the grainy black and white clip, we see Del Rey at perhaps the most wistful we have ever seen her: absolutely dripping in magical realism, she imagines herself as a witchy figure overlooking the chaos of Los Angeles from a peculiar perch: the middle of the H in the iconic Hollywood Sign. "An artist really needs a lot of space when they're trying to create something special," she bemuses while conjuring floating telephones and miniature moons in all their phases. She speaks of the chaos she loves to dip her feet into, "especially on Tuesdays."
As Del Rey contnue sher monologue, the video moves into flashes of cities, and she reflects on the troubled times she lives in. We see a haunting shot of the Statue of Liberty with its torch blown out. In all this chaos, Del Rey is thankful for being "smack dab in the middle of Holly-weird" making music. She writes the album title on a blackboard, and ends her monologue on a sweet note, and a promise of what's to come: "You and the music and this place are my love, my light, my lust for life."
She smiles warmly into the camera before fading into the ether, leaving the chalkboard with the album title written on it and the words "Coming Soon" floating next to it. The album doesn't have a set date.