Talk about a chip off the old Madge block...
lourdes leon stella mccartney perfume ad campaign—Lola makes her modeling debut in a video campaign for McCartney's fragrance, Pop
The Lourdes Leon Stella McCartney perfume ad campaign has dropped—and, well, Lola is a little Madge!
The eyebrows, the eyes, the hair, the dancing…. it's fair to say Lourdes is a chip off the old Madonna block.
The video is a dreamy trippy bubblegum pink water-filled dream—as the four embark on a road trip through the desert.
The girls are stripped down and bare faced—clad in lingerie-inspired clothing and metallic platform sneakers.
They power through the barren Cali landscape in a water filled pink Cadillac (as you do) and take some time out for a little interpretive dance.
Lola looks adorable, with her lilac hued hair pulled back in tight Dutch braids—a true fresh faced beauty.
McCartney's latest perfume is all about embracing who you are, apparently.
The British designer explains in a press release:
Pop is a spirit. It is about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own. It is about freedom, and starting your life away from judgements or labels. Together as one, these strong young women are a force to be reckoned with.
There's also a fair degree of nepotism at play—McCartney has known Lola since she was a little girl.
She also “grew up" with Kenya's musician dad, Quincy Jones.
As for the other two models, McCartney says she is “a fan of their work and their independent spirit, qualities that were integral to hand-selecting them for the campaign."
McCartney says that each girl arrived on set with their independent style on full display.
And, she shares, she was surprised by their individualism and creative input.
I was astonished . . . I hadn't seen Lola perform like that creatively before. And Grimes was so full of life and punk rock.
The fragrance has “an unexpected, bright and modern aroma" with a combination of uberose with sandalwood.
It's available exclusively at Sephora stores and online through their website.
Scroll down to watch the Lourdes Leon Stella McCartney Pop campaign
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