Luda wears some terrible CGI abs in his new video for "Vitamin D," but is he in on the joke?
Observation 1: Ludacris is making music again. Observation 2: something's a little off in his new music video for "Vitamin D."
The internet caught on pretty quickly—well, not caught on so much as caught him in the vain act of CGI-enhancing his body. Or so many people thought, quickly throwing their own jokes into the social media stream about the decision to fake his abs and the subsequent decision to use such bad CGI to do it. "I'm so f*ckin' sick and tired of the photoshop," Kendrick rapped this week, "Show me something natural."
Especially because the CGI in "Vitamin D" is so bad. It's ten-year-old video game bad. It's full-refund-on-that-spray-tan bad. His abs don't even move naturally with the rest of his body. It's hilarious—so bad it has to be on purpose, right?
That's what all of those jokesters missed, last night, while they were crafting their tweets linking Luda to Hawaiian rolls and GTA.
Ludacris's CGI chest looks like those rolls i buy at 7/11 when i’m drunk https://t.co/RqXXfhit4q— ellie sunakawa (@ellie sunakawa) 1491855040.0
@TylerIAm Are we just gonna ignore ludacris thought Bat suit abs were gonna go unnoticed? https://t.co/lp1SjWy7pq— Good Take Machine (@Good Take Machine) 1491853015.0
And Ludacris laughed along, waiting for a fan to finally connect his hilarious abs with his decade-long pattern of manipulating his body in music videos.
It's ok they slow RT @chris_oneto: he's supposed to have CGI & he looks at them at the end of the video & sees em gone. It's intentional— Ludacris (@Ludacris) 1491880051.0
Based on Luda's past videos, it's nothing new for him to caricature parts of his body with CGI. He shrunk his body (or ballooned his head) in "Rollout." The small body (and a ghost head) appeared again in 2010's "How Low." And in "Get Back"—remember those humongous arms? Plus there was baby Luda in "Stand Up".
And it doesn't seem like it changed much with the times—the CGI in this new video could easily come from the same technology as the small body in "Roll Out."
That's all part of his intentional design for the video. He wants you to know it's fake and by the end, when he wakes up from the dream without his computer-shiny abs, even the story tells you he's in on it. So while the internet had its fun with jokes about the video, Luda had his own fun responding.
😂😂 I did a lot of sit ups for that! RT @SamCruzin: Yo but why Ludacris six pack look like it was done at Sephora https://t.co/FVbYp2KQcW— Ludacris (@Ludacris) 1491871681.0
😂😂Do you want your own fake abs, but can't afford CGI? Get your fake abs here for $11.81! https://t.co/WHs0IIIoZ9 https://t.co/2bUJ0ReZ6T— Ludacris (@Ludacris) 1491868228.0
Maybe Ludacris's new video isn't an ironic example of that Kendrick line. Instead, maybe it's a hilarious answer to Kendrick's frustration. Maybe in this photoshop-aware environment, where American Eagle advertises the realness of its models and CGI manipulation of videos is basically expected, Ludacris leveraged this sensitivity to pull a successful publicity stunt and announce his newest single through misdirection. Clever, Luda, very clever.