In case you don't know who Natalia Kills is, she's a singer (she's collaborated with will.i.am and LMFAO), a songwriter (she wrote a track on Madonna's new album), and a judge on the New Zealand edition of The X Factor.
X Factor's live shows kicked off last night, and Kills --along with her husband and fellow judge Willy Moon-- delivered what could be the most vicious critique in the history of reality TV singing competitions.
Kills started off by calling contestant Joe Irvine a doppelgänger, then aggressively accused him of copying her husband's look. (Because apparently Willy Moon invented wearing a suit with your hair slicked back.)
"As an artist who respects creative integrity and intellectual property, I am disgusted at how much you have copied my husband," she said. "From the hair to the suit, do you not have any value or respect for originality?"
She continued: "You're a laughing stock! It's cheesy, it's disgusting. I personally found it absolutely artistically atrocious. I am embarrassed to be sitting here in your presence having to even dignify you with an answer of my opinion."
Her husband then chimed in, backing up his wife's attacks and likening Irvine to Norman Bates.
"It just feels a bit cheap and absurd. I mean, it's like Norman Bates dressing up in his mother's clothing. It's just a little bit creepy and I feel like you're going to stitch someone's skin to your face and then kill everyone in the audience."
The controversial couple were being booed and hissed at by the audience, until the crowd erupted in cheers when another judge, Melanie Blatt from '90s girl group All Saints, jumped to Irvine's defence and said Irvine was actually dressed better than Moon.
The clip of Natalia's savage critique already appears to be going viral, earning media coverage across the web and racking up thousands of views on YouTube--and that's exactly what Natalia wants.
Natalia and Willy have revelled in playing villains during their time in New Zealand, swearing at the audience during X Factor live shows and delivering a rather questionable speech at the New Zealand Music Awards. I'd say the couple planned the attack in advance to court controversy, and it's obviously worked.
"Had the most fun at the live shows tonight!" Kills wrote after the show. "So many new followers! Love you all. Time to celebrate!"
Good one, girl. With all this buzz, maybe you'll advance to X Factor Australia next year!