It usually the weirder and wackier K-pop videos that end up going viral --like PSY's "Gangnam Style" and Crayon Pop's "Bar Bar Bar"-- and they don't come much more bizarre than Orange Caramel's "Catallena."
The clip sees the Orange Caramel girls shrunk down and dressed as pre-packaged fish and ready-to-eat sushi (complete with adorable props like rice cakes and tiny soy sauce dishes) in a fast food sushi restaurant. They sing, they dance, and they gush over an expensive octopus played by a man in drag.
On the surface it may look like a whole bunch of silliness for the sake of silliness, but just like "Gangnam" style, there's a deeper meaning behind the colorful antics. The entire video serves as a metaphor for girl groups in the Korean music industry, with Orange Caramel warning that packaged pop acts that sell out with cheap images for instant success will quickly be consumed and forgotten.
The best bit is that all this social commentary is set to a fabulously camp italo disco soundtrack that sounds like it was plucked straight out of the last Eurovision Song Contest.
"Catallena" has already amassed almost 2 million views in just five days (roughly 900,000 thousand on each of the two official accounts its uploaded to), and it definitely has the potential to go much, much higher over the coming weeks and months.
Check it out below!