After paying Beyonce a staggering $50 million to plug Pepsi, the soft drink giant is now opting for a more relatable marketing approach in 2015--without the help of King Bey.
"Pepsi and Beyonce have enjoyed a longstanding relationship and we continue to be fans of her and her work," said a PepsiCo spokesperson in a statement. "She will not be featured in our 2015 commercial advertising."
Pepsi also stated that their 2015 campaign will feature "relatable consumers," some of which can be seen in their latest commercial.
Despite sponsoring Beyonce's Super Bowl performance and helping to finance her self-titled visual album, Pepsi's deal with the Singles Ladies songstress was a total bust.
Not only was it heavily criticized by the media (Huffington Post called it "a deal with the devil" while Forbes felt the entire thing was an antiquated idea for an old generation), Beyonce herself was also labelled a hypocrite for accepting money to promote such an unhealthy product after fronting Michelle Obama's Let's Move fitness campaign.
Not only that, but the deal itself was an epic fail: Pepsi sales dropped between four to seven percent in North America after Bey came on board.
This is what happens when all you care about is money!