With its psychedelic groove and rich production style, Kid Bloom's latest single and music video is a truly infectious display of the rising musician's star power.
"EVRWNDR" is a vibey cut off of Kid Bloom's recently released Lemondhead EP––a collection of six tracks that offers his most refined sound yet as the follow-up to his 2017 LP, A Long Kiss Goodbye. Today, Popdust has the pleasure of premiering the new track's music video.
Working under the moniker Kid Bloom, LA-based musician Lennon Kloser has been steadily churning out lushly arranged tunes that fuse together psych and indie pop to create an instantly captivating sound. Recently, he's come into a fully-realized psych-pop sound rounded out by more intricate arrangements and instrumental experimentation. On "EVRWNDR," Kloser's rich vocals resonate over a dreamy swirl of synths, as a robust drum beat drives the track forward. It's one of the more vulnerable tracks on the EP, showcasing Kloser's lyrical and sonic range.
The Jack Begert-directed video finds Kloser in what appears to be waking up from a bad dream, or at the very least a pretty rough night. Set against the neon glow of a house party, the visuals focus on Kloser sitting alone amongst the crowd. Inspired by Kloser's "hypersensitivity to emotions," "EVRWNDR" explores how alienating and paralyzing our emotions can render us.
Here's what Kloser had to say about the video: "Jack (director) and I were sitting on top of my roof smoking a joint one day when we came up with the concept for this video. I always loved Goosebumps when I was younger, so the visuals and mystery throughout the video was inspired by my love for the series."
Watch and listen to "EVRWNDR" below: