Apple in talks with Universal and Warner Brothers to bring new movies home just weeks after it premieres in theaters
Securing the rights to distribute movies shortly after their film premieres... in your home
Introverts rejoice! You may not have to leave the comfort of your couch to see the newest flicks.
It happened to me the other night. I got home from work, exhausted. I had plans to see a movie downtown a few hours later. When six o'clock rolled around and it was time to make the commute to the movie theater, the idea of being anywhere but pantless in my apartment sounded unappealing. To make it more unappealing, movie theater outings are only getting more expensive. I remember going to movies in high school and paying $8-10 and maybe a couple bucks for popcorn. In New York City now, you can get a Broadway ticket on Today Tix for about the same price. The tickets in New York range from $16-20 and the popcorn and water ranges from $4-8 each. For two people, date night is easily a $60 venture for the latest flick, some popcorn, and H20. I ended up going and spending my $30 as my cinephile attributes won over my introvert attributes and had a great time; however, Apple might be changing the game for us yet again.
Apple recently announced that they are in talks with several leading movie studios such as Warner Brothers and Universal Pictures to bring new releases to your home in just a few weeks after their release date. Sources say that these new release rentals could cost as much as $50 and the price will wane as time passes. Apparently, Apple has been in negotiations with the studios for two months, the biggest conflict between the media giants being how much the rental should cost in comparison to how far away it is from the official theatrical release date. Movie theaters aren't thrilled with this news. Already struggling to maintain numbers due to the increase in Netflix consumption, movie consumption is down by 12% this year. This is not the first threat of the movie-going experience being brought to consumer's homes. Last year Napstar co-founder Sean Parker pitched a startup called the Screening Room and recently MoviePass has become a more successful startup venture offering a movie a day at local participating theaters for as low was $9.99 a month depending on where you live.
At first, I was bummed for the movie industry. I don't want the classic experience of going on a date to the theater to be destroyed by the whiplash-like nature of the tech industry; however, I must admit, after working long hours, it would be nice to just be able to see new films from home. I think that if movie studios keep the grace period between theater release dates and Apple release dates large enough, there will still be a demand for theater outings. I also feel that our generation is very nostalgic, so while the mainstreamed form of movie consumption may be from home, I still think we will often opt for the experience of going to a theater to view new flicks on the big screen with popcorn and the whole nine yards.
The cost may be a whole additional issue. Anchor polled their Twitter followers about the proposed cost for streaming new releases on Apple and 80% said that they think $50 is "way too expensive." Some optimistic tweeters noted that $50 is reasonable if you have a viewing party and split the cost or that it is cheaper than a movie date after paying a babysitter, for gas, and the actual movie, etc. While some are ready to invest in projectors for this new way of seeing new films others are critical of the high price in combination with the proposed 17 day period between the theater release and Apple release. Balls in your court Apple!
Optimistic movie consumers are down for new movies from home.
Not everyone is sold on the high price point.
Do you love or hate this idea? Let me know @anie_delgado.
Follow this discussion here on Twitter.
Plus celebrities react to Nigerian protests.
Young people across Nigeria have been pouring into the streets for the last two weeks to protest police brutality, specifically the controversial special police force known as the Special Anti-Robbery Squad (SARS).
Tension came to a head on Tuesday when armed forces fired on protestors in Lagos, the biggest city in Nigeria, who were out past the state-mandated curfew. According to AP News, "Police also fired tear gas at one point, and smoke could be seen billowing from several areas in the city's center. Two private TV stations were forced off the air at least temporarily as their offices were burned."
Not all non-binary people prefer gender-neutral pronouns.
October 21, 2020 marks the third annual International Pronouns Day.
Created by an independent board and first observed in 2018, it's one of those small commemorative holidays that trends on Twitter in hopes of drawing attention to a pressing social issue, like International Women's Day (March 8th) or the ever so serious National Taco Day (October 4).
But Pronouns Day in particular "seeks to make respecting, sharing, and educating about personal pronouns commonplace." The organization's website further describes, "Referring to people by the pronouns they determine for themselves is basic to human dignity. Being referred to by the wrong pronouns particularly affects transgender and gender nonconforming people. Together, we can transform society to celebrate people's multiple, intersecting identities."
But in the words of nonbinary activist and Trevor Project's Head of Advocacy and Government Afairs, Sam Brenton, "Pronouns are hard." Never before have pronouns been scrutinized as closely as they are in 2019 for their power to (in)validate or accurately describe something as fluid as gender identity. In fact, it was only this year that the Merriam-Webster Dictionary expanded the definition of "they" "to refer to a single person whose gender identity is nonbinary" (thus codifying a long history in English language of using "they" to refer to a singular non-gendered entity).
‘Everyone has the responsibility to be respectful.’ — The @TrevorProject’s Sam Brinton is explaining why pronouns a… https://t.co/pMMO8KRvBR— NowThis (@NowThis)1571253180.0
But throwing an additional wrench in the works is the fact that not all non-binary people prefer gender-neutral pronouns.
Take me, for instance: Despite having female biology, I couldn't pass a lie detector test saying I'm a "woman." But my pragmatic, Puritan family is still endearingly confused by the idea of "liberal arts," let alone the notion of gender fluidity. And I'd rather share a communal language with them than do the emotional and mental labor of re-orienting their worldview for them. Plus, I have the privilege of passing as female without feeling too, too, terribly dysphoric (which non-binary people can definitely suffer from, despite not identifying as trans).
But enough about me, look at Queer Eye's beloved Jonathan Van Ness. While he's been outspoken about being genderqueer, gay, and HIV positive, he prefers he/him pronouns. "The older I get, the more I think that I'm nonbinary," Van Ness said. "I'm gender nonconforming. Like, some days I feel like a man, but then other days I feel like a woman." As he told Out magazine, he doesn't identify as a man, but he does prefer "he/him/his" pronouns. In his view, those pronouns don't detract from or contradict his non-binary identity, because gender is not about simple binaries between masculine and feminine identifiers. "Any opportunity I have to break down stereotypes of the binary, I am down for it, I'm here for it," he said. "I think that a lot of times gender is used to separate and divide. It's this social construct that I don't really feel like I fit into the way I used to."
On the other hand, last month non-binary singer Sam Smith announced that their preferred pronouns are "they/them." Smith posted to Instagram, "I've decided I am changing my pronouns to THEY/THEM ❤ after a lifetime of being at war with my gender I've decided to embrace myself for who I am, inside and out." People like Smith and Trevor Project's Sam Brenton simply feel more validated, seen, heard, and true to themselves with gender-neutral pronouns. Smith wrote, "I'm so excited and privileged to be surrounded by people that support me in this decision but I've been very nervous about announcing this because I care too much about what people think but f*ck it!"
Most importantly, as pretty much every non-binary person and activist is aware, changing cultural norms is hard. While LGBTQ+ activism is inspired and passionate and dedicated to expanding human rights to all gender identities, we all know that changing society's entire understanding of gender and pronoun usage is about slowly opening minds. As Smith wrote, "I understand there will be many mistakes and mis gendering but all I ask is you please please try. I hope you can see me like I see myself now. Thank you." Happy Pronouns Day to you/him/her/they/(f)aer/zim.