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Rihanna's Fenty line for Puma stirs up New York Fashion Week

The star from Barbados stole the show this week, from a sold-out makeup line to a Motocross-inspired collection

If you're into the fashion or beauty game at all, chances are you've been hearing Rihanna's name more than usual this week.

Rihanna's collaboration with Puma has long been a source of excitement, when all else at Fashion Week fails to inspire or excite us. Her past two collections have debuted at Paris Fashion Week, but this time around it's come back to our New York catwalks to wow us all - and it stunned us into silence. Models, clad in motocross-inspired looks, made laps around pink piles of sand at the Park Avenue Armory.

The LA Times / Getty Images

With an electrifying color palette full of deep blues, hot pink, and tangerine, Rihanna's Spring/Summer 2018 line is for the girl who's always looking for danger. The silhouettes range from body-hugging to oversized fits, giving us a variety of looks that have been filling up our motorcross daydreams ever since. There's even some swimwear cohesively included, like wetsuits, one-pieces and neon-accented bikinis that couldn't be more perfect for a girl's next trip to Miami.

Instead of a traditional lap and bow around the runway (because why expect anything traditional from Rihanna at all), the Barbados star sped in on the back of a motorcross bike and waved goodbye. As perfectly worded by the Los Angeles Times, "It was a moment of pure showmanship that would have looked ridiculous done by anybody else, but executed by Ri Ri, it perfectly encapsulated the badass bad-girl DNA of her Puma partnership."

The LA Times / Getty Images

Rihanna has been making headlines for the arrival of her groundbreaking beauty line, Fenty, which is a girl of color's saving grace. The line is widely praised for having a wide range of 40 foundation shades, something every other beauty line has neglected to incorporate into their brand. "The dark Fenty Beauty foundation shades are sold out everywhere! This is for all the makeup brands who think the dark shades won't sell well," wrote Affinity Magazine.

"Fenty Beauty is for everyone — all skin tones and races," Rihanna told the Times. "It's also for any occasion and any age. The collection covers the first steps of your make-up look. Foundation, concealer, contour, highlight, brushes, one lip gloss and a mattifying powder." It's an impressive achievement for someone who's just gotten into the beauty business, which many consider to be a monopoly of the Kardashians at this point. So where did her lifelong love with makeup begin? "It's a lifelong obsession," she said. "I used to watch my mum put her make-up on — all the funny faces she'd make in the mirror. I never understood what she was doing, until I got older and fell in love with make-up myself."

If you're interested in grabbing some Fenty products for yourself, we recommend you head to your local Sephora ASAP - the line is set to be restocked regularly, but stores are already reporting that most of the darker shades are already sold out. Head on over to fentybeauty.com for more information.

Vanessa is a music and culture writer. Follow her on twitter.


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