We should admit it at the top: We fell for Justin Bieber's hilarious "gexwy" prank. Who could have thought that a kindhearted Canadian had it in him to be so devious?

But while we were sitting in our fancy offices being all credulous, the legions of Beliebers were NOT BUYING IT.

Leading the charge was Oh No They Didn't, which took time off from republishing other people's stories to spin its own original conspiracy theory:

Justin Bieber's music video for Beauty and a Beat is supposed to premiere later on today. VEVO posted a thumbnail of the video, currently set to private.

As we all know, the Biebs had some "things stolen" from him a few days ago. A twitter account popped up by the name of gexwy, that began to threaten him with footage. Nothing scandalous was leaked at all. But the twitter account claimed to be leaking damaging footage today at NOON.

HOWEVER, just yesterday, a P*r*zHilt*n post appeared with what was claimed to be a clip of the "scandalous footage" set to surface today. (watch HERE). This clip seems to look familiar in nature to the location in the thumbnail above. Justin is wearing the same black tank, and is inside of the pool he is standing in front of in the photo.

In case you're keeping track, that turned out to be the exact truth. And this wasn't just idle speculation: The ONTD crowd was super-serious, shouting down any dissent on their boards.

The legions of Bieber Tweeters, too, had their guards up:




Why didn't we listen to you, CodyCommando? We could have saved ourselves minutes of embarrassment!