RaNia have been talking about cracking the American market since before they even debuted in Korea back in 2011, and now it looks like it's finally going to happen. The group has managed to score Britney's puppet masters, Larry Rudolph and Adam Leber, to manage them in the States, on top of a reality TV show deal with MTV.
Check out an official statement (via allkpop) below.
“Larry Rudolph and Adam Leber, two of Britney Spears’ managers, decided to be RaNia’s managers throughout their U.S. promotions. Larry Rudolph asked this and that about [RaNia]. After requesting various resources, he contacted us saying that he wants to bring us under his management. This is good news for us and we are aware that this kind of partnership cannot be obtained easily."
“Starting May 21st, RaNia will begin filming for their MTV reality show ‘Road to Fame’ in LA, San Diego, and other cities across the U.S. The show will feature the group’s preparations for their U.S. debut and will air for three months… As we worked with notable artists in the American music industry, there has been good word of mouth spreading about us. Through the growing popularity of K-pop through YouTube and more, we were also able to cross paths with acquaintances we never expected to work with before.”
No release date for RaNia's American album has been announced yet, but it has been confirmed that it'll feature collaborations with both Snoop Dogg and 2 Chainz. Not that slapping a rapper on a K-pop track guarantees even a sliver of Stadeside success (just ask Wonder Girls, BoA, Se7en, and Girls' Generation), but it's nice to see that RaNia's already got some big features in the works.
It'll be interesting to see how RaNia's American advancement unfolds. Unlike most of the other K-pop acts that have tried to crack the States, RaNia aren't particularly big names back home in Korea. But what they do have going for them is that they were actually created with a Western audience in mind. While most K-pop acts are initially built to appeal primarily to Korea and other parts of Asia, RaNia's goal from the beginning was to become a global girl group. All their music is crafted by producers outside of Asia, and their image mirrors the Western raunch of acts like the Pussycat Dolls and Beyonce. They even record alternate English-language versions of all their main singles, complete with decent pronunciation and minimal Engrish.
All they need now is their own Funny or Die skit, and they'll be good to go.