Since January films usually suck, it's important for movie marketing teams to craft their three minutes of requisite trailer time wisely. Specifically, with some kind of undeniable soundtrack that will succeed in making in even the biggest pieces of cinema garbage into compelling artistic creations that lure bodies into the seats of multiplexes. The trailer for the action flick Safe House has been flooding our television screens of late, in anticipation of its February 10 release. Explosions and CIA jargon abound, with a bearded Denzel Washington's typical badassery on full display. From the explosions and Ryan Reynolds panic-stricken looks of inferiority, we know Washington's agent gone rogue is a bad, bad man. But when the sputtering bass lines of "No Church in the Wild," off last year's Watch The Throne, come in, no one can tell us otherwise. We won't know until we see it ourselves—in theaters? On a place? OnDemand?—but the unapologetic music of Jay & Ye helps to further what we assume is Denzel's driven, morally corrupt and potentially masochistic character, making us all the more likely to sit through 120 minutes of violence for 4:33 of musical glory. Please don't save this one for the credits. And we're not alone:
i wanna see this denzel movie jus cuz "no church in the wild" song is plain in the preview JUS MAKE THE MOVIE EVEN THAT MUCH BETTER!!— They call me Shank (@trackstarbound) January 21, 2012
The "No Church In The Wild" Instrumental makes the new Denzel flick look even doper— Jared Azaziah (@Darknightmusic) January 17, 2012
Whoever did the trailer for safe house knew what they were doing bumping that no church in the wild.— MsBoss (@Experience_Me) January 16, 2012
No yet released as a single, "No Church in the Wild" has also benefited from the massive exposure film trailers and their heavy television rotation has given it, climbing to No. 61 on the iTunes singles chart this week. And with that, your continued nonstop listening of The Throne is once again justified. Watch below.