These are Not Your Daughter's Jeans, they are your grandma's.
While SJP gives it all she's got in the ad campaign. it's hard to imagine a market for these jeans, with so many other brands already out there at every price point. The range is available online, from $89 to $149.
A quick look at the Jordache look-book reveals that the jeans are modeled by a young model who looks like a 70s hooker, with the word 'Heritage' replacing 'dated' to describe the brand.
And for Walmart enthusiasts, a cheaper line will hit the stores in mid-July.
I don't know. Now I'm depressed. Carrie Bradshaw shouldn't be selling $17 jeans at Walmart. Is nothing sacred??