Ouch. We were expecting a little bit of a drop-off for the VMAs rating-wise, but nothing nearly this dramatic. Hollywood Reporter relays the rather depressing information that after attracting a record 12.4 million viewers for last year's ceremonies, that number has plummeted all the way down to 6.1 mil, a loss of over half their viewership. The number is the lowest for a Video Music Awards since 1994, the first year that MTV tracked ratings.
Why the MDNA-like dropoff in numbers? Well, a variety of reasons we can point to—the fact that the show was at a Thursday and not a Sunday probably didn't help, nor did the fact that it was up against the Democratic National Convention, and while 75% of the country was too busy freaking out about the start of the NFL season to care about One Direction and Chris Brown. The underwhelming slate of performers and appearances in comparison to last year's record-setting broadcast—we've already detailed some of the many no-shows—probably didn't help either.
Still, this is a pretty dramatic fall-off—even those super-shitty 2006 and 2007 ceremonies somehow managed to beat this year out—and we imagine heads are rolling at the MTV offices as we speak. Here's hoping Kevin Hart is made the fall guy for this—we all need a whole lot less of that guy in our lives these days.
Now that Banksy's "Flower Thrower" trademark has been revoked, anyone can profit off his work.
This week anonymous street artist Banksy officially lost the European trademark to his "Flower Thrower" mural.
The guerrilla graffiti artist had engaged in a prolonged legal battle with the small greeting card company Full Colour Black—which was selling products featuring the image of a Palestinian man throwing a bouquet of flowers. But now a panel at the European Union Intellectual Property Office has announced their decision to revoke the artist's trademark on the grounds that he could not definitively prove himself to be the mural's creator.
With social media giants like Facebook and Instagram woven into our daily lives, does a boycott have real weight?
Kim Kardashian has nearly 190 million followers on Instagram, where she's in the habit of posting at least once a day.
If her followers were a nation, they would be the 8th most populous on the planet. But the citizens of Kardashia (Kimeroon? The United Kimdom?) will not be receiving any diplomatic news or thirst traps from their dear leader on Wednesday.
As she announced on Instagram on Tuesday, she is taking part in the one-day boycott of Instagram and Facebook organized by Stop Hate for Profit and promoted by other celebrities, from Katy Perry to Leonardo DiCaprio.