MUSIC

St. Vincent Drops Collaboration With Outdoor Voices, Because Indie Kids Need Exercise Too

The singer-songwriter marks one of the first indie artists to partner with an athletic wear brand.

It's nothing new for musicians to collaborate with athletic brands.

Jay-Z became the first rapper to do so in 2003 when he inked a deal with Reebok. Kanye West followed suit, releasing a shoe with Nike before taking the Yeezy to Adidas in 2013. Rihanna, Drake, and Pharrell Williams have all nabbed athletic-wear partnerships, a market that remains heavily saturated by major rappers and rap-adjacent pop artists. But the indie kids need to work out, too!

Annie Clark, the prolific guitarist and producer better known as St. Vincent, has teamed up with cult favorite athletic brand Outdoor Voices for an exclusive collection called STV.OV.

"It may come as a shock to some, but team sports and exercise have been a massive part of my life since I was young," Clark said in a statement. "I have tried every manner of exercise clothes and never found the perfect fit or design. So when OV, a Texas-based, female-founded-and-run-company, approached me about collaborating, I was thrilled! I hope you guys enjoy it. I think you will. If you don't, I'm sure I'll hear about that, too."

Clark's sleek rock music matches Outdoor Voices' polished aesthetic, so the pairing checks out. The line offers sports bras, bike shorts, leggings, hoodies, sweats, and weather-resistant trench coats in a handful of on-trend colors. Although the pieces seem pretty easy to mix and match, Clark also stars in a retro promotional clip where she teaches you how to put together an outfit from the collection. Watch it below, and shop the collection here.

www.youtube.com

Show Comments ()
Trending Articles
© 2020 Popdust Inc. All Rights Reserved.