SM Entertainment's new girl group Red Velvet are already off to a huge start, with their debut single "Happiness" debuting at an impressive No. 9 on this week's Gaon chart.

To put this into perspective, SM Entertainment's last new group, EXO, only reached No. 86 with their first single, "History." Outside of SM, Red Velvet is actually the highest-charting rookie group of 2014 so far.

Elsewhere on the chart, SISTAR's "Touch My Body" slips to second place after a 2-week reign at the top to make way for San E's "Body Language," which rockets in at No. 1.

Block B's "Her" is down to No. 3, followed by HyunA's "Red" at No. 4, and Girl's Day's "Darling" which rounds out the top five at No. 5.

Park Boram debuts at No. 11 with "Beautiful," but she should rise even higher next week judging by her current performance on real-time digital charts like Melon.

On the other hand, Ladies' Code's "Kiss Kiss" debuts at No. 59, but unlike Park Boram's song, it probably won't climb any higher next week; as of this posting, it's already almost out of Melon's top 100. This will actually mark the first real flop for the group, who have been on a winning streak since launching last year with "Bad Girl."

A few spots down is Brown Eyed Girls' "Hush" at No. 62, followed by Hwayobi's "Closer" at No. 66.

Check out this week's new K-pop hits, below.

No. 1. San E - Body Language

No. 9. Red Velvet - Happiness

No. 11. Park Boram - Beautiful

No. 59. Ladies' Code - Kiss Kiss

No. 62. Brown Eyed Girls - Hush

You can file this under UGH.

A skincare company is offering up a solution to help Korean women become more “white.”

Elisha Coy makes no bones about its product’s aims—taking out a billboard ad at NYC’s Korea Town Plaza in Flushin, Queens.

Huh? South Korea Stages Fake Funerals To Stop Soaring Suicide Rates

“Do you wanna be white?” The ad reads, alongside a photo of a light skinned Asian model.

Korean website, Noonchi, slammed the ad, noting, “If there was ever any doubt about the Korean ideal of beauty, look no further than this ElishaCoy advertisement.”

“In fairness, we all know that Koreans have long prized pale skin, but seeing that fixation exploited by ad copy feels not only manipulative, but actually insidious. In some ways, then, ElishaCoy has in fact created a perfect advertisement—it sells an impossible dream while also making its potential consumers feel worse about themselves,” they continue.

Elisha Coy brands itself as “a European-styled organic skincare” company, and the product, Always Nuddy Complete Correction—also known as CC—is designed as a skin-perfecting moisturizer.

The quest to appear more “Western” is no new thing—South Korea has overtaken Brazil as the country with the highest number of plastic surgeries performed per capita—with double eyelid surgery, to obtain “big round eyes” among the most sought after procedures.

As Popdust previously reported, K-pop stars, 2NE1’s Park Bom and Miryo from Brown Eyed Girls have both undergone extensive plastic surgery.

Via Jezebel

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