MUSIC

GRAE Releases New Music Video for "Fade to Black"

The Canadian pop artist's latest video is a contemplative exploration of childhood and pain, with balanced songwriting and powerful sound.

Courtesy of the Artist

GRAE's music video for her latest single, "Fade to Black," has stirring visuals complementing the track's dark, spacious sound.

The Canadian artist just released her debut EP, New Girl, an infectious, hard-edged pop affair, a project that closes with the pensive sadness of "Fade to Black." The song, featuring a ghostly drawn-out piano dancing through a string arrangement and booming synths, is a retrospective on GRAE's frayed relationship with her mother. She recalls moments of pain and fear amid childhood innocence. "This is no way for a child to live," GRAE whisper-sings to a mother struggling with alcoholism, just before the chorus pulls the song's curtain back. What's particularly affecting is that the song does not feel embittered or resentful: GRAE's vocals are measured, and her songwriting is generous. The track is an even balance between pain and love.

GRAE - Fade To Black www.youtube.com

The music video smartly gives the song room to breathe. Old childhood pictures and home videos of the artist as a little girl flicker across the screen, interspersed with visuals of GRAE now as she's lost in thought. With muted colors and a bare bones narrative, the video feels deeply contemplative, allowing memories and moments to speak for themselves. The emotional stakes of "Fade to Black" are high, but that makes GRAE's gentleness even more meaningful.

Music Features

On This Day: Shakira Liberated Everyone's “She Wolf”

"I was in the studio in a bad mood that day, then I got inspired and went to a corner and I wrote the lyrics and the melody in 10 minutes. The image of the she wolf just came to my head, and when I least expected it I was howling and panting," Shakira said.

By Fabio Alexx

11 years ago, on July 10th, 2009, Colombian singer Shakira released the first single off her third studio album.

"She Wolf" is a synth-pop banger built on a B minor progression. It was, in many ways, an insane song, born out of the singer's own frustration and ennui.

"I was in the studio in a bad mood that day, then I got inspired and went to a corner and I wrote the lyrics and the melody in 10 minutes. The image of the she wolf just came to my head, and when I least expected it I was howling and panting," Shakira said.

Though the music was composed by John Hill and Sam Endicott, lead singer of post-punk band The Bravery, the lyrics were all Shakira's own. "[Shakira] contacted him (Hill), asking if he had any stuff," said Endicott. "We never had her in mind. We just made the thing independently of her, and then she liked it a lot, and she sang over it. She used some of the melodies we put in there and then wrote these crazy lyrics about being a werewolf. And that's how it happened."

Shakira - She Wolf www.youtube.com


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