One of the most elusive parts about luxury fashion brands like Louis Vuitton, Mugler, or Dior is that they don’t instantly produce their clothing with cheaper fabrics just to fit trends. They dictate the trends, while fast fashion brands like Shein, Forever 21, and H&M rush to copy them. Fast fashion is always more affordable but is equally guaranteed to fall apart within three washes.

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Culture News

5 Earth Day Fashion Campaigns Which Are Actually Just Greenwashing

Despite their claims, most giant retailers are built on a scale and business model which is fundamentally unsustainable

Maisie Williams for the H&M Animal Crossing sustainability campaign

Predictably, Earth Day has become another excuse for consumer culture to try to sell us things.

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