Whether you are ready or not, we are officially in 2024. It’s okay if you’ve already abandoned your overambitious resolutions for more plausible goals — or if you’ve just given up entirely. There’s always next year.

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Music Lists

Slept On: Underground Acts You Need to Listen to Today

These acts have gone underappreciated for far too long

Teamarr

The highly anticipated return of Lady Gaga, the unexpected collaborative drop between Freddie Gibbs and The Alchemist, the sensual R&B crooner Ro James returning for his sophomore go-round: These are but a handful of big-time releases that will consume the masses today.

With an overwhelming amount of new music presented each Friday, it's important to shine a light on the hard-working underdogs, the artists who are putting out captivating tracks without mainstream recognition. Below are a handful of independent acts that also released new projects today. From the silky bravado of Keffa to the idiosyncrasies of Deem Spencer, here are underground releases that need to be on your radar.

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MUSIC

Rocky Premieres Music Video for “How Will I Know”

If a person treats you like garbage, they aren't showing you love.

Rocky

Press Photo

Singer, actress, poet, and burlesque performer of Cameroonian descent, Rocky calls Canada home, but she's currently based in Seoul, South Korea.

Her new music video, "How Will I Know," discards trumped-up female gender myths. Rocky explains, "I am pushing back against the idea that Prince Charming will come and save the damsel in distress. With the help of her community, she can save herself. It was really important for me to include a 'shedding.' This represents shedding all the bull we've been taught about beauty and love"

How Will I Know — Rocky youtu.be

With her deliciously raspy voice, reminiscent of Cindi Lauper merged with Macy Gray, over a soulful hip-hop groove, Rocky analyzes the universal question: How will I know if this love is real? "Does he love me? / Does he care?" she sings.

Follow Rocky Instagram | Twitter | Facebook

MUSIC

Olivia Castriota Shoots New Video 'What Do You Stand For' on the US-Mexico Border

The R&B-soul diva has been a contender in the past, but her latest video reveals she has political edge.

In the political climate we find ourselves in at the end of 2019, it feels like we spend every day being asked the same question: What do you stand for?

With various media reporting every day about all the new excruciating facets of the various humanitarian crises both at our doorsteps and further afield, we either other ourselves from atrocity or retreat into a virtual world where we can ignore it. Olivia Castriota brings this to light in her latest music video, taking her usual output of pop music almost to a place of performance art, directly and loudly asking us: "What Do You Stand For"?

The song, an anthemic piece that at first appears to be about self-empowerment, takes on a satirical bite when contrasted with the visuals of the video. Collaborating with AZURxVIBES Productions, Castriota and her team headed south and shot some remarkable footage along the US-Mexico border in Arizona. The music video shows guerilla-documentary style visuals of illegal circle-fights, the border wall, and actual undocumented immigrants crossing into the US spliced with more commercial angles of Castriota performing and appearing in glamorous locales, producing a distressing juxtaposition. Recontextualized, her lyrics now alternate between self-reflective criticism and downright self-parody; the chorus' call-and-response becomes a conflict rather than an affirmation. The joyously anarchic result: "What do you stand for? / I stand up for me":

"Our goal as directors was to bring out an emotion of uncomfortable self-reflection from the viewer. We wanted the viewer to feel the dry parched desert from the comfort of their sofa, while watching children in cages on their smartphone. Not guilt... but a slap" - AZURxVIBES

An unconventional video project needs an unconventional debut. To that end, Castriota premiered the video by projecting it onto a giant empty wall on New York's Houston street, adding to the video's punk-rock street cred. Passers-by were charged with the task of looking up and taking notice of what was going on around them. Both literally and figuratively.

Olivia Castriota has already shown herself to be a talented singer and songwriter, producing pieces like " Weekend Lover" and "Kills Me," but "What Do You Stand For" takes things to another level. Her willingness to position herself in the video as a fatuous figure, taking selfies whilst surrounded by humanitarian neglect shows an uncommon degree of self-awareness. In the face of the sheer human agony of the border crisis, answering "What do you stand for?" with "I stand up for me" is blatant satire on the petty, selfish short-sightedness of Instagram-based empowerment. Castriota once again stands out from her contemporaries by challenging the status quo, telling us loud and proud what she stands for.



Follow Olivia Castriota Online!

Facebook | Twitter | Instagram | Spotify | Web

MUSIC

Pre Kai Ro Is Ready to Take Over the World

The singer sat down with Popdust to talk about his new single, his relentless work ethic, and his plans for world domination

Born in Oman to Egyptian parents, Pre Kai Ro's complex music sensibilities can partially be attributed to his international upbringing.

During his childhood, he lived in Oman, Egypt, Ireland, UK, and Dubai, and was exposed to vastly different music as a result. "My environment was always split in the sense that inside the house, I was being exposed to purely African and Middle Eastern music," said the budding R&B singer. "[But] I was simultaneously becoming obsessed with Hip-Hop, R&B and Rock." Pre Kai Ro's production has always been dark and 808 heavy, but his voice is light and inviting, bouncing along effortlessly as he frankly discusses heartbreak, and his relentless grind for stardom. Popdust caught up with the singer to discuss his new single, "Baby Boy," and his plans for the future.

How did you find your sound?

When I was 10 I won a school talent show while living in Dublin after performing a rendition of "21 Questions" by 50 Cent. My mother was impressed but horrified. From then on, it was kind of a constant development of my sound and identity in music. It wasn't until 2016 while attending university in Nottingham, England when I [got serious]. I had spent years posting acoustic covers online, and already developed my sound [as a result.]

Did anyone, in particular, inspire you to get into music?

My biggest inspirations to this day are (in no specific order) Kanye West, Frank Ocean, Bon Iver, The Weeknd, and Future. I want to emulate their work and pay homage.

You've released a good deal of projects and have been grinding steady for a while now. What have you noticed change about your sound and creative process over the years?

For my first project, Mood with Olsem - an incredibly talented French man I consider my brother - we were at a point where the process was just extremely quick. He would send me a beat he just made and I would record in my room, usually with the first melodic and lyrical idea that came to mind. Tracks like "Queen of The New World" and "Need Me" would be finished in less than an hour. Our latest project, Vibe, was actually produced, written, recorded, mixed and mastered within 48 hours. Now that I'm focusing more on singles, the formula stays the same, but I'm trying to revisit certain songs to get them as "perfect" as they can be.

Was the process similar for "Baby Boy?"

I remember producer [Don Fuego] said he hadn't met an artist who could work as quickly as I did, so he gave me a challenge where he would nap for 30 minutes and expect a full ballad to be written by the time he woke up. I wrote about the turbulent artist life I'm living and how it seems to affect every form of relationship I have. "Baby Boy" is actually based on a culmination of messages I'd received from significant others about my absence as I continued to focus more on my career. Long story short, [everyone] felt "Baby Boy" had a certain magic about it.

What are your plans for the rest of the year? Tour? What can we expect from "King?"

My plans are to drop a single per month for the foreseeable future. I'm refusing to be limited by [everyone else's] expectations of me. I want to continue releasing the music that makes me and those around me feel something. If it doesn't move me, I refuse to let it move anybody else. I'm aiming for global domination, and that type of thing requires patience and careful planning.

Baby Boy

CULTURE

The Decline of Trump's Twitter Account and Why Chrissy Teigen Is a Threat

Depressing data shows that Trump is, in fact, getting worse.

Chrissy Teigen

Photo by Kristin Callahan (Shutterstock)

At any given time, Donald Trump is ready to complain that he doesn't receive enough credit.

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