The application has been left heartbroken by the sudden split, and is begging the singer to get back together again.
Spotify posted a love letter to Swift on Monday, asking for a second chance:
We love Taylor Swift, and our more than 40 million users love her even more – nearly 16 million of them have played her songs in the last 30 days, and she’s on over 19 million playlists.
We hope she’ll change her mind and join us in building a new music economy that works for everyone. We believe fans should be able to listen to music wherever and whenever they want, and that artists have an absolute right to be paid for their work and protected from piracy. That’s why we pay nearly 70% of our revenue back to the music community.
PS – Taylor, we were both young when we first saw you, but now there’s more than 40 million of us who want you to stay, stay, stay. It’s a love story, baby, just say, Yes.
Spotify was reportedly “taken completely off guard” by Swift’s sudden decision, which they first learned of last Thursday, when they received a formal notice from record label, Big Machine, demanding remove all of Taylor’s music.
“[Big Machine thinks] they can get a better sale multiple by creating scarcity to drive record sales, that’s what this is about,” a source told Buzzfeed. “But they’re only shooting themselves in the foot. Over the long term, streaming services only add value to catalog records.”