A new Taylor Swift album is a big deal, but you never quite grasp the full magnitude of it until it's actually happening.
The 24-year-old dropped her fifth studio album, 1989, on Monday, and the impact has been huge -- Michael Jackson huge.
With seven songs from the album currently in the top ten of the iTunes chart, Tay Tay has now matched the record for the most songs in the top ten by a single artist. She shares the honour with Jackson, who did the same thing with songs from The Essential Collection shortly after his death in 2009.
As for album sales, Billboard has once again updated their official first-week sales predictions for 1989 to over 900,000 copies. Meanwhile, Hits Double Daily still believes that 1989 could hit the magic million mark by the end of the week.
If Taylor does manage to sell 1 million copies of 1989, she'll become the first artist in Soundscan history to have three albums open with sales of 1 million copies or more.