Pop duo Timeflies--comprised of producer Rob Resnick and singer Cal Shapiro--have another undeniable pop hit on their hands. "Gravity," a blustering mid-tempo about falling in love, has netted more than one million Spotify streams since its release last Friday (Nov. 11) and follows their previous viral hit "Once in a While" (which has pulled in a whopping 213 million streams, undeniably cementing their superstar power). "'Gravity' is about that magical feeling you get when you first realize you're falling for someone – that moment when you catch yourself looking at them a different way and feel the excitement of a new relationship," says Shapiro of the song, which contains dizzying EDM sparkle and an immense Top 40-friendly hook.
Their synergy in the studio is incomparable, as they melt together hip-hop, electro-pop and bubblegum into a completely new concoction. "I generally hear things in a more melodic, pop sense, and Cal hears things in a more lyrical, soulful kind of way," Resnick says of their musical chemistry and how they bounce ideas together. "Over the years we've really learned to fuse that, and also to let the other person drive when that's what's best for the song."
Shapiro adds: "The same way that two people might look at a painting and each see something completely different, we want people to have their own personal experience with our music. The goal is to capture a mood and a vibe, but more than anything, let people escape for just a moment." As a result, there is a vividness to their craft not many pop artists can claim.
The new tune follows 2015's full-length Just for Fun.
"We've been in the best place musically that we've ever been in," Shapiro told Fuse onsite at this summer's Hot 100 Fest, at which they served as one of the best performers. "I think fans are going to come to expect this next-level production from Rez, and really honest music that documents where we are in our lives."
Next week, Timeflies is set to perform on Macy's Thanksgiving Day Parade. The lineup also includes country newcomer Kelsea Ballerini, Maddie & Tae, Brett Eldredge, moody poppers Fitz & the Tantrums, jazz legend Tony Bennett, Regina Spektor, Jacob Whitesides, De La Soul and the cast and Muppets of "Sesame Street," Chloe x Halle, Sarah McLachlan, Aloe Blacc and Christopher Jackson from "Hamilton." Show coverage begins at 9 a.m. on CBS Network.
"Gravity" is out now on iTunes.
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