Ulrika's new music video Oh Sally! is an otherworldly, trippy and downright psychedelic sequence of dancing piñatas, upside down stairs -- seemingly a nod to M.C. Escher's iconic Relativity lithograph print -- and a timewarp through our very existence. Premiering exclusively on Popdust today (July 15), the clip is directed by Steven O. Pitts and hits so hard it sticks on the brain. Seriously, you may or may not experience intense emotions and images of exhilarating euphoria late at night.
"We sank our everything into the 'Oh Sally!' video. We wanted to inspire and combine all of our talents to create something fun, happy, colorful, big, and out of this world!!" the Swede shares with us of the video. While the track itself is epic-pop at its finest, her rock-edged voice blasts through the electronic production with a ferocious appetite to be heard. You'd never know she had a background in choir and classical music, but once she draws you in, you can never escape.
Not surprisingly, her talents and gorgeous features have been enlisted for Cover Girl and Gillette campaigns. Her story is only just beginning!
Oh Sally! (inspired by her journey from Sweden to the states) is a bouncy mouthful of strip-pop (ahem, steak) and follows the previous release, 2013's debut entry Animal. Grab the track now on iTunes.
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