Purchasing tickets to the next concert, show or sports game isn’t as big of a decision as buying the next car, house or any other similar life-changing purchases, but it doesn’t mean one shouldn’t have all the information in front of them before clicking the buy button.
Similar to most aspects of life, timing is everything. A customer may not think this way when it comes to purchasing tickets to an event, but the ticket-buying process is like anything else; there’s always a best time to buy. In-depth statistics from Vendini have brought this information to the forefront for buyers and sellers looking to buy tickets to an event.
Customers make the most purchases in October and November, about 20 percent more than the average month
When dissecting the calendar and scouring data that shows overall ticket sales for each month, October and November come away as the two months when the most purchases occur, about 20 percent more tickets than the average month. Logically, this makes sense, as those two months are the highest-volume periods of shopping for upcoming holidays that are widely celebrated. Tickets to any event have always been a strong candidate for gift-giving and will continue to be so in the future. Vendini founder and CEO Mark Tacchi speaks to this, saying, “Not only are there a high volume of events in the fall, but venues are also selling packages and tickets for winter events – whether they’re gifts, or simply wanting to lock down a ticket early.” It’s also a crucial time period on America’s sports calendar, as the NFL and college football seasons are underway, in addition to the start to both the NBA and NHL seasons. Furthermore, fans might want to lock up baseball tickets very early on during these months in anticipation for the upcoming season.
Customers make the fewest purchases in January and May, about 15 percent less than the average month
When talking about the highs, one must talk about the lows. The two months customers are making the least amount of purchases are January and May, about 15 percent less than a typical month. Expanding on that, January usually winds up being the slowest month for ticket sales. In the paragraph above, the high-volume shopping periods were mainly caused by the upcoming holiday season. In this case, January is the slowest ticket sales month for the opposite reason—the holiday hangover. As shopping sprees are complete and everyone comes down from their holiday highs, the wallets of customers get a little tighter. There is also the contributing factor of less options for sports tickets, as the country’s most popular sport, football, is en route to finishing up, whether it be the NFL or NCAA. These ticket-purchasing stats have been pretty consistent and paint a rather consistent pattern, with sales trending upwards from that point on.
Friday is the busiest day of the week for ticket purchasers, as 40 percent more tickets are sold on Friday compared to the weekly average
Shifting gears from a monthly view to a weekly view. One point everyone already knew is that everyone loves Fridays. Vendini is proving that customers are most likely to purchase on Friday as well. The numbers from Vendini, who have sold over $1 billion in gross sales to date, dictate that Thursday and Friday rank No. 1 and No. 2 as the top two busiest days for ticket sales. As one would imagine, Friday emerged as the No. 1 day to click the buy button and it’s not even close. Around 40 percent more tickets are sold on Friday compared to the amount sold on an average weekday. On the contrary, Sunday is the least active day of the week for ticket sales. With 75 percent less tickets being sold than the average weekday, there is no competition. Generally, no one gets anything done on Sunday, so you can add ticket-purchasing to the list.
Buy tickets online because everyone else does
The statistics gathered by Vendini illustrates that more than half of customers buy their tickets online. “This is easily the biggest trend the industry has seen over the past 10 years – and one that also is being fueled, and will most likely be overtaken soon, by mobile sales,” says Tacchi. This shouldn’t come as too much of a surprise, but there is a nostalgia factor that gets lost when printing a ticket at home. In any case, convenience reigns supreme for customers these days and clearly is a trend that will stick around for the foreseeable future.