Now that we know Super Bowl 50 on Sunday February 7 in San Francisco, California will host the Denver Broncos and the Carolina Panthers, we can focus on the concerts and entertainment leading up to the annual event. Throughout the city of San Francisco, numerous parties will be held with lots of talented artists performing for the fans in town. Musicians across all genres will appear, and the secondary market is your place to find the most affordable tickets out there.

Direct TV and Pepsi have joined forces with a series of concerts lined up just days before kick off. On Thursday, February 4, The Direct TV and Pepsi Super Thursday show will feature Dave Matthews Band, and will be held at Pier 70 in San Francisco.Tickets to this Dave Matthews Band performance currently average $209.53 according to data on TiqIQ, with the lowest get in price at $105.

Moving on to Friday February 5, Pharrell Williams will appear at Pier 70 for the Pepsi Friday Night Live portion of the concert series. Tickets for Pharrell Williams can be found on the secondary market with the lowest get in price standing now at $72.

The night before Super Bowl 50 on Saturday February 6, heavy metal band Metallica will perform at the AT&T Stadium, where the alternative rock band Cage The Elephant will join them as an opener. Tickets for Metallica can be purchased at $105, which is currently the lowest get in rate on the secondary market.

Aside from these spectacular events, San Francisco turned Super Bowl City will also host a full week of free live music presented by Levi’s. Beginning on January 30, leading right up to Super Bowl Sunday, there will be over 35 free musical performances to choose from, all open to the public. Grammy Award winning artist Alicia Keys, The Band Perry, OneRepublic, and more, are all set to headline.

While booking travel and accommodations for your Super Bowl experience, hotels in San Francisco on Hipmunk can be found with rates as low as $379. San Francisco flights can also be found on, with rates starting as low as $447.

As the NFL gets ready to bring you Super Bowl 50, the most anticipated football game of the season, the week leading up brings in some of world’s best musical talent. In past years, artists like Zac Brown Band, Calvin Harris, and Imagine Dragons have all been featured in concert series, days before Super Bowl Sunday.