The Russian-German electronic music hit maker has transformed "365" — a parable of heartbreak, obsession and the perils of technology — into a bass heavy club fantasia.
In the world of electronic pop, Zedd, Russian-German DJ/musician/producer/cherubic millennial, is the king.
His debut album, Clarity, featured several charting singles and its title track earned him a Grammy for Best Dance Recording.
Now, Zedd is back with a new remix of "365," his collaboration with Katy Perry, and an accompanying video.
The original version of "365" is a bleak, dystopian lament about unrequited love - specifically, the love (at first simulated and then real) felt by a robot woman (Perry) for the human man (Zedd) she's been assigned to as a spouse facsimile. This sci-fi tragedy is set to Perry's smooth vocals, which glide over a reggaeton-ish beat and the standard collection of pop chords.
Zedd, Katy Perry - 365 (Official) www.youtube.com
Zedd's remix, meanwhile, swaps out the mid-tempo Caribbean beat for a more standard up-tempo deep house pulse, and speeds up and distorts the vocals.
The remix video strips things down even further: instead of a tale of a synthetic woman scorned (which was beautifully shot and directed by Warren Fu), all we see are two robots, one gold, and one silver, in a silent, unmoving embrace. Only the background changes, shifting its optical effects to align itself with the track's club-ready buildups and releases.
Whether you prefer "365" in its original, more soulful, form, or its entirely clubbified remix is moot: they serve different purposes effectively and brilliantly.
Zedd, Katy Perry - 365 (Zedd Remix) www.youtube.com
Matt Fink lives and works in Brooklyn. Go to organgrind.com for more of his work.
POP⚡DUST | Read More...
- Zedd, Katy Perry - 365 (Ellis Remix) - YouTube ›
- Katy Perry And Zedd's "365" Remix EP Is An AI Orgasm ... ›
- Zedd & Katy Perry - 365 (Luke Nash Remix) by Discovery Team ... ›
- Zedd, Katy Perry - 365 [Remix] - YouTube ›
- Zedd Remixes His Katy Perry Collaboration '365': Listen | Billboard ›
- Zedd Goes Deep For New Remix Of His Own "365" with Katy Perry ... ›
The ice cream company released a powerful statement this week.
With Black Lives Matter protests popping up left and right, lots of well-known public figures and companies are taking a stand against police brutality.
Celebrities are putting their lives on the line protesting, childrens' toy companies are donating tens of thousands to organizations like the NAACP, and even infamous YouTube stars are hitting the streets. But Ben & Jerry's—yes, the ice cream brand—have made the most detailed statement of all.
"The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy," reads a lengthy statement on the Ben & Jerry's website. "What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudiced system and culture that has treated Black bodies as the enemy from the beginning."
The statement continues: "Four years ago, we publicly stated our support for the Black Lives Matter movement. Today, we want to be even more clear about the urgent need to take concrete steps to dismantle white supremacy in all its forms."
Ben and Jerry then outlines a four-step plan to end white supremacy. First is calling on President Trump to disavow white supremacy, instead of calling on the military to shoot American protesters. Second is calling on Congress to pass H.R. 40, a bill with instructions to study racism, its deep roots in American history, and how antiquated beliefs are still prevalent today. Third is creating a task force to help increase police accountability, and fourth is a "call on the Department of Justice to reinvigorate its Civil Rights Division as a staunch defender of the rights of Black and Brown people." Trump has never made plans even half that detailed!
It's a little sad that ice cream companies are more adamant about ending centuries of white supremacy than our own government officials even at the state level. Especially when other companies have issued statements that attempt to overshadow their previous racist actions, Ben & Jerry's commitment to justice is admirable. Ben and Jerry are officially the two coolest white boomer men we know, and we will be celebrating by vacuum-inhaling three pints of Chunky Monkey.
- A Mostly Vanilla Ice Cream Company's Learning Journey About Race ›
- Why Ben & Jerry's statement on white supremacy is so extraordinary ›
- Brands show solidarity with George Floyd protests, but can they ... ›
- Racial Justice | Ben & Jerry's ›
- Ben & Jerry's activism chief on fighting for the causes currently being ... ›
- Systemic Racism Is Real | Ben & Jerry's ›