MUSIC

5 Famous Musicians Americans Have Probably Never Heard Of

If Lana del Rey and Ellie Goulding had a haunted baby, it wouldn't sound as ethereal as Québécoise singer-songwriter Beatrice Martin.

Everyone believes they have good taste in music, and everybody's wrong—particularly Americans.

Yes, the American pop music machine has dominated international radio waves, thanks to the thriving capitalism of the Big Three record labels and Ariana Grande's superhuman ponytail; but data from streaming giants like YouTube and Spotify show that some of the world's most popular musicians are virtual unknowns in the States. Considering the facts that English-speaking artists only claimed two of the top 10 spots for most streamed songs in 2018 and certain international hits certified sextuple platinum didn't even break into the top 10 in the U.S., Spotify is not your friend when it comes to discovering new artists outside your music bubble. These are just 5 of the best musicians you've probably never heard of if you're an American.

Lewis Capaldi (Scotland)

With a dry wit and hilariously self-aware satirical videos on social media, Capaldi says, "I don't think I'm a pop star." But the 22-year-old Glasgow native found mainstream success in the UK with his gruff ballad "Someone You Loved." The track spent seven weeks as the number one song on the UK Singles Chart. Similarly, his 2019 debut album, Divinely Inspired to Hellish Extent, was number one in the UK but only 49 in the U.S. His long list of accolades span from winning MTV's Brand New Award for 2019 to being called "the male Adele."

In short, he's like a Scottish Seth Rogan who occasionally speaks in poetry about being lovelorn and soulfully infatuated while wearing tracksuits around his mom's house (where he still lives).

Someone You Loved


"I'm a god amongst men": Becoming Lewis Capaldiyoutu.be

BabyMetal (Japan)

babymetal

This Japanese kawaii metal band is at the center of its own Internet sub-culture. The founding members formed the perfect asynchronous gimmick: heavy metal meets Japanese anime school girls. Capitalizing on the appeal of kawaii style (marked by childlike "cuteness"), three teenage girls—Moa Kikuchi, 16, Yui Mizuno, 16, and Suzuka Nakamoto, 18–developed adorable death metal stage personas as Moametal, Yuimetal, and Sumental. They're precious, adorable, are backed with some of the most outstanding metal guitar solos available for streaming, and they sing about how much they love chocolate. They're such a bizarre phenomenon, they've earned their own Funko Pops.

BABYMETAL - ギミチョコ!!- Gimme chocolate!! (OFFICIAL)youtu.be

Coeur de Pirate (Quebec)

If Lana Del Rey and Ellie Goulding had a haunted baby, it wouldn't sound as ethereal as Québécoise singer-songwriter Beatrice Martin. Performing under the name Coeur de Pirate ("pirate heart"), her airy pop is predominantly in French, but her barely-there accent works melodically in her English songs. That includes her soulful piano cover of The Weeknd's "Wicked Game."

Crier tout bas


Coeur de Pirate - Wicked Gamesyoutu.be

Dean Lewis (Australia)

Sydney-born Dean Lewis is a breakout artist who stokes feelings of warm nostalgia, particularly in those who swooned for James Blunt's melodic voice and Jason Mraz's quirky rhythm changes: Lewis's style is a wholesome mix of both. His single "Be Alright" recently hit one billion streams after reaching number one on the Australian charts and being certified sextuple platinum. His 2019 debut album, A Place We Knew, only peaked at 31 on the U.S. charts, but it debuted in Australia as number one, knocking Ariana Grande's "thank u, next" down to number 2. Internationally, the album earned top 10 spots in Belgium, Sweden, New Zealand, Norway, Ireland, and Denmark, earning Lewis the Australian music award for Breakthrough Songwriter of the year and Outstanding International Achievement Award.

Dean Lewis - Be Alright (Official Video)youtu.be

Tasha Reid/Yoon Mi Rae (South Korea)

Korean music is capable of producing better acts than formulaic, soulless pop and armies of Twitter trolls pretending to personally know Jungkook. Before BTS, Blankpink, or even Psy, Korea had a "Queen of Soul." Born in Texas to a black father and a Korean mother, Natasha Shanta Reid became a leading female in Korean hip-hop after she debuted in Korea at 16. At her peak in 2008, she dominated the Korea Music Awards, winning for both the Best R&B/Soul album and Best R&B/Soul song. Performing under her Korean name, Yoon Mi Rae, she was among the first to give a rare voice to biracial identity in otherwise homogenous Korean pop culture. (Even in 2019, Korean celebrities of mixed heritage are rare, while the insular society stills battles racial discrimination.) It has to be noted that Tasha Reid is preceded by the legendary Korean R&B singer Insooni, also half African-American and half-Korean and born in the 50s; but today, Reid has founded her own music label and continues to work with her husband in one of Korea's most popular hip-hop groups, MFBTY.

[MV] Yoonmirae(윤미래) _ Black Happiness(검은 행복)youtu.be

MUSIC

The Best Artists on Spotify You Haven't Heard of (Yet)

Six artists who deserve to be pulled out of the underground.

Spotify

Photo by Alexander Shatov on Unsplash

Music streaming services like Soundcloud, Bandcamp, and Spotify have opened many doors for previously unknown artists.

Lorde, for example, was catapulted to superstardom overnight thanks to merely being featured on Spotify's most influential playlist of 2013, Hipster International, which had nearly one million subscribers. Lil' Xan, Lil' Pump, and the late XXXTentacion all built similarly lucrative careers for themselves after posting their music to SoundCloud.

Even though these streaming services have made it easier for musicians to reach new listeners and potentially build sizable followings, they have also led to an oversaturated music industry, and it has become immensely challenging to be heard over all the noise.

One of the most difficult milestones to reach in the early stages of a musicians career is to break 1,000 plays on Spotify. Maybe you've seen it before: You visit the Spotify profile of a talented band, check out their "popular" songs, and see that even their top-played track has somehow received "<1,000" streams.

The thing is, there is not always a correlation between how many plays an artist receives and how talented the artist is. There are countless musicians out there who toil in obscurity, and this dichotomy is not a new one–there have always been discrepancies in talent between the mainstream and the underground–but the cursed <1,000 marker on Spotify is a uniquely modern and concrete reminder of an artist's lack of exposure.

Hopefully, after today, some of those deserving artists will be able to break that boundary. Here are a few of the best artists on Spotify with <1,000 plays:

Kiana Maye

Her voice is rich and soulful, chilling and haunting. Kiana Maye could be R&B's next queen. Two albums into her career, it is absurd that this talented singer/songwriter has yet to receive the attention she deserves. A Google search of her name will lead you to her music, but nothing in the way of a song or album review. Check out her latest single, "8 (I Know)" below.

8 (I Know)


Yeti Ghetto

This London-based trio only has two singles to their name on Spotify at the moment – "Real Feels," released in February of this year and "Life's a Killer," which dropped last month – but with a full-length album, JINX, set to release later this year, it is the perfect time to add them to your regular rotation. With a sonically abundant yet stripped-down, lo-fi sound, Yeti Ghetto will be sure to impress fans of early Weezer, The Pixies, and Elliot Smith alike.

Life's a Killer


God's Illest Joe

Joseph J. Rivera IV is out to prove that he's the illest Joe there is. His exacting bars and clever wordplay prove it. His flow is rugged; the production, pristine. Repping both Buffalo and Rochester, New York, God's Illest Joe is keeping the authentic grit of the East Coast alive in this era of candy-coated trap pop.

For the Town


Pale Oaks

This band from Athens, Greece has cultivated a sound that is equal parts fresh and familiar. Pale Oaks blends the lackadaisical melodic sensibilities of Jimmy Eat World, the guitar-driven energy of Biffy Clyro, and the emotional gravity of American Football into something brand new and exciting. Their last EP, I've Been Better, was well-received, and a lone single released late last year indicates that they might have another project on the way. Fingers crossed.

Losing Our Minds


The Hashassins

This Massachusetts hip hop duo consists of emcees, William Wallace, and Sincere. Their sound is smooth, groovy, and true to its roots. And their flows are a combination of complex rhymes, storytelling, and laid-back cadences that could be best characterized as effortless. The Hashassins are putting a modern spin on the jazzy and soulful hip hop sound pioneered by old school groups like A Tribe Called Quest, Digable Planets, and Souls of Mischief.

In the Sun


Elliot Taylor

This English singer-songwriter has a once in a lifetime voice, and while some of his songs have gained a few more than 1,000 plays, he certainly hasn't gotten the recognition his moving lyrics and soaring voice deserve.

Devil's Wine - Live