Deion Broxton–a reporter for KVTM, an NBC local news network in Montana–went viral this morning for his hesitance to tangle with a herd of Bison in Yellowstone National Park.

Broxton shared the clip on his twitter account, where it quickly gained nearly a quarter of a million likes and 60,000 retweets, and it undoubtedly cemented itself in our collective consciousness as the next big meme.

The clip shows Broxton beginning to tape a segment on the side of the road by a Yellowstone sign, when he notices something off camera to his right.

"Oh my god. Oh my god," he says, clearly wary of whatever is heading towards him.

"Oh no I ain't messin' with you, oh no, oh no, oh no, I'm not messin' with you," he says as he grabs the camera and begins to load it into his car.

He later shared video of what exactly it was that was approaching him: a herd of bison.

The footage has already been viewed more than 5.4 million times since it was shared yesterday. Broxton was thanked in the comments by Yellowstone National Park, who applauded his reaction and encouraged others to do the same when approached by wild animals.

Broxton was just trying to get a quick segment for the local news station, but he ended up creating the next viral meme. Not bad for a day's work.

Culture Feature

Randonauting for the First Time: Here’s What Really Happened

The Randonautica app led me to a mysterious empty road. Researching it led me to conspiracy theories, quantum physics, simulation theory, manifestation techniques, and chaos magic.

The Dead Zone

The trip began with a wrong turn.

I drove confidently down the street until I realized I was going in the wrong direction, and veered down a dead-end to turn around.

Immediately, I wondered if this was symbolic, a sign from the universe that I should turn back. On a randonauting trip—at least if you adopt the open-minded and deeply superstitious mindset of many of the app's roughly 10 million and counting users—everything takes on a weird and ominous meaning, adopting a number of possibly divine implications.

The app led me down the street, out of my immediate neighborhood and up some of the windiest streets in my town in upstate New York. Treacherous even on the sunniest day of summer, the serpentine road set me on edge. Suddenly, a car veered towards me out of nowhere, forcing me to swerve.

When I arrived at the destination, all I saw was forest on both sides, two parallel ravines on the edge of the paved road. I opened up the Randonautica app as if it would give me some kind of wisdom about what I was supposed to find.

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