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Is Loewe The Hottest Brand Of 2024 So Far?

They've got the star power...and they're making sure you know their name

With a name like mine, I'm fully aware of the traumas that come with people not being able to pronounce it. So when Loewe's latest star-studded campaign came out, I felt their decades-long struggle. No, my name will never be on a keychain, but it's taught me to learn how to pronounce things...

fast.

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Topdust

Your Fit is Mid! Black Owned Brands on SSENSE to Elevate Your Style

Celebrate Black Creators by supporting these indie brands, now available on SSENSE!

Drake and Michael B. Jordan

Cassy Athena/London Entertainment/Shutterstock

If all the good girls go to heaven, all the fashion girls go to SSENSE.

SSENSE is an online shopping platform that’s synonymous with daring, alternative styles — always at the cutting edge of the latest trends and hottest brands.

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CULTURE

Why Everybody Hates the New “Mean Girls” Movie Style

Dress like Renee Rapp, not Regina George

2024 “Mean Girls” Movie Style

via Paramount Pictures/Mean Girls

We knew this was coming, didn’t we? Ever since the Mean Girls trailer dropped, the internet has been sounding off about everything. Millennials, who have never let that movie go since it came out 20 years ago, were offended by the tagline “Not your mother’s Mean Girls.” How old did the marketers think millennials are?

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CULTURE

Cinema Might Be the Secret to Personal Style

Need some style inspo for 2024? Movies can be muses, too.

Julianne Moore in Sharper

via Apple TV
We're living in the heyday of fast fashion. TikTok microtrends are churned out faster than most brands can keep up with and toxic "dupe" culture has convinced us that it's always better to pay less to participate in trends — despite the environmental and social impact of major fast fashion brands. Is getting one picture in a polyester dress really worth the hours of child labor that went into it, and the eternity that piece of plastic masquerading-as-fabric will spend in a landfill?
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Frontpage Popular News

You, Too, Can Dress Like Taylor Swift

Free People is celebrity-approved…but is it editor-approved?

I was in middle school during Tumblr’s prime era of influence. It was a simpler time, listening to Urban Outfitters records on an Urban Outfitters turntable and aspiring to be the most aesthetically pleasing version of yourself. We lived for artsy Instagram posts wearing chevron necklaces, reblogging edits of Baz Luhrmann’s The Great Gatsby, and pairing hi-low skirts with Doc Martens. I still have vivid nightmares of black-and-white angsty Tumblr posts captioned with Lorde lyrics.

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