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Who is Emma Chamberlain? Queen of Casual, Met Gala Host, and … Coffee Entrepreneur?

Just as she reinvented the notion of social media fame and the very concept of a fashion influencer as we know it, Chamberlain Coffee is up-and-coming in the coffee world.

Do the cool girls even drink coffee anymore?

From the TikTok “That Girl” videos, you’d think they only drink ceremonial grade matcha or mushroom tincture or some other frivolous bevy. But Gen Z hasn’t yet dubbed coffee a millennial beverage or relegated it to pretentious hipsters. Have no fear, with Chamberlain Coffee, your caffeine fix is cool again.

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What is Yassification? How to Yassify Yourself

Yassification is the latest meme to emerge from the pop culture hellscape . But does it signify something larger?

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3OH!3 and 100 Gecs' "LONELY MACHINE" Explores the Millennial/Gen-Z Divide

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30H13 and 100 Gecs

In one of the year's most uncalled-for collaborations, 30H!3 has returned to accompany 100 Gecs on a new song.

The song is everything you would expect from these bands' combined efforts. It's abrasive, excessive, grating, and obnoxious. It features some aggressive lyrics and flickers of vintage 200s emo-tronica from 3OH!3. It also features some absurdly auto-tuned, extremely confessional lyrics from Laura Les that are sure to resonate with anyone who grew up using the Internet.

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Ed Markey

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Culture Feature

The Boomer's Guide to Online Activism in the Age of TikTok and K-pop Stans

Gen Z online activists are flexing their ability to outfox Boomer politicians and police

Boomers may write them off as trolls.

But Gen Z has reclaimed that word and is forging a new breed of "pop activism," which remixes the earnestness of Millennial social justice warriors with the zeitgeist of dank memes, hashtags, and K-pop fancams of Jennie from Blackpink, winking.

For instance, June was supposed to be a glorious comeback for President Trump, with his first public rally since America went into COVID-19 lockdown. But over the weekend of Juneteenth, the White House learned the hard way: You don't want to piss off the dance-meme dragon that is Gen Z (AKA Zoomers) or their K-pop stan partners in crime.

A Tik Tok video of young people dancing while text on the screen says "Doing the macarena in front of my confirmation for 2 tickets to Trump's rally so these 2 seats will be empty" Doing the Macarena while fake-registering for Trump's June 20th Tulsa Rally

We all know the embarrassing aftermath. Trump's rally, which originally had "almost a million" ticket RSVPs, was attended by a scant 6,200 people. CNN, Washington Post, and the New York Times hailed these Zoomers as wily activists. K-pop stans, who had also mobilized en masse to reserve tickets, were heralded as "anti-racist heroes." Glowing articles were shared with glee on Facebook. On Twitter, Millennial leaders like AOC gave their stamps of approval.

Tweet by Congresswoman Alexandria Ocasio-Cortez, responding to Trump's campaign manager Brad Parscale. AOC's tweet reads:  "Actually you just got ROCKED by teens on TikTok who flooded the Trump campaign w/ fake ticket reservations & tricked you into believing a million people wanted your white supremacist open mic enough to pack an arena during COVID  Shout out to Zoomers. Y\u2019all make me so proud." Congresswoman AOC giving a shout out to Gen Z

Meanwhile, there arose a subset of Boomer and Boomer-adjacent minds (note: usually NOT Trump supporters), who simply could not understand what these gosh-darned kids were up to.

The typical lookey-here-we-can't-stoop-to-their-level Boomer comment:

Screenshot of a Facebook comment that reads: "not a good tactic. Profoundly anti-democratic. The other side can do these kinds of tricks, too. Plus it's never a good idea to poke a stick at a rabid dog." Boomer Exhibit AFrom a Boomer on Facebook

The I-could-have-done-it-better-than-these-whippersnappers Boomer comment:

Screenshot of a Facebook comment that reads: "I submit that it would have been a better strategy if Tok Tok teens and Kpop fans had not revealed what they did, and that they should have covertly continued to reserve seats at each and every rally from now till the election" Boomer Exhibit BFrom a Boomer on Facebook

At least one journalist bemoaned Gen Z's methods, sounding the this-is-what Russian-hackers-would-do-omg alarm: "...Those who pioneered them and who exploit them today often take pride in valuelessness," wrote Molly Roberts in her opinion piece for The Washington Post. "Surely it is better to troll to disrupt racism than to promote it... The whole story is cute and clever, but more than that it's sad—sad that this is the activism that feels most normal and most natural to those who grew up in the Internet age, sad that many believe it's the activism most likely to succeed in a battlefield already full of falsehoods, and sadder still that they may be right," she continued.

But let's consider: The humiliation of Trump, the crashing of a Big Brother-esque police app, and the drowning of racist hashtags on Twitter...are those things valueless?

Contrary to what Boomers may assume...Gen Z isn't just playing around.

"We may live in a digital world that allows us to create fantasies on the Internet. But we're also aware of how to take these fantasies and make them reality," says CD + The Players, a rising influencer on Alt TikTok. "My local BLM protest is being led by high school students...a group of minors got on the Internet and made a plan."

Gen Z hasn't just played a huge part in documenting the protests; they've unapologetically recorded their conservative family members berating them and sometimes even kicking them out of the house. An oft-told joke in the comment sections: Gen Z is too scared to say anything when the barista f*cks up their drink, but has NO PROBLEM telling cops in riot gear to go f*ck themselves.

"It's hard for the older generations to understand it, because it's like a whole separate culture online," says Will Mahony, the brains behind #mannyflag, a wildly viral TikTok campaign.

Recently, Mahony whimsically mused to his 1.3 Million followers about how Gen Z could troll Fox News by starting a petition to change the American flag. Within 24 hours of the original TikTok, he and a friend decided to create the Manny Flag, featuring the mug of Manny Heffley of the Diary of A Wimpy Kid series.

A flag that has yellow and white stripes, as well as a black box with the white drawing of Manny from "Diary of Wimpy Kid" The Manny Flag

Kids quickly began changing their profile pictures to the Manny Flag, repeating the mantra: "Whenever you see the #mannyflag, go and sign a petition"

"In a lot of ways, we...mess around and...make a lot of memes...but in the end we know that we are the future and we fight for what's right." says Mahoney. "We are able to unite millions of us under a common goal in literally hours with the power of social media."

It's precisely that swiftness, made possible by the viral nature of pop activism, that disorients many people. While virality definitely has some predictive markers, it's never 100% guaranteed that a certain meme will gain mass popularity. Even less guaranteed is whether the meme will remain similar to its original form or wildly mutate. Unlike the white-knuckled world of political spin and A/B-tested marketing (what Boomers are used to), pop activism is mutable, sometimes maddeningly so.

For Manny Flag, the initial idea has evolved in several ways, generating some tongue-in-cheek versions:

A tweet where a young person compares the American flag and the Manny flag Gen Z is not feeling the American flag

The Manny Flag has also become paired with other political movements (such as #ACAB), which led to an official statement on the Manny Flag website that clarifies the flag is "a symbol of PEACE, and NOT to be radicalized."

But one of the hallmarks of Gen Z pop activism is that anyone and everyone can (and is implicitly encouraged) to build on previous successes, much like one would surf on the momentum of a meme. Much like works of art, in the world of memes, the audience's gaze becomes as much a part of the piece as the artist's initial intentions.

This horizontal authority (rather than top-down hierarchy) has often been denigrated by Boomers, who say it's no match for the juggernaut of traditional institutions of power such as cash-rich lobbying groups and political action committees.

"Trump and the media are very aware of us," says Ashley Vee, who has helped push forth a renewed #RIPTrump. "I personally think it's hilarious that some of his most formidable opponents can't even drive yet."

These young people have watched Vee's #RIPTrump Tik Tok over a million times. The video advises fellow activists to claim that any current footage of Trump was pre-recorded and that he actually died of an hydroxychloroquine (an antimalarial drug that Trump swore to be a cure for COVID-19) overdose.

Activism or Trolling?

For Boomers, this youthful pop activism often looks like mere trolling. Though trolling can be "valueless," it can also be wildly powerful, a tool used by either dystopian misinformation pirates in Siberia or by stoner mumble-rap fans who are spending quarantine in the basement of their mom's house.

Of course, that leaves a deeply incomplete picture of Gen Z pop activism.

"Older people never listened before, so now we're forced to use troll techniques," says Vee, expressing a sentiment echoed by many in Gen Z. Essentially: Don't hate the player, hate the game.

Screenshot of a tweet from @YourZoomerNews which says: "In honor of our recently deceased president  @realDonaldTrump  I\u2019d like to share this patriotic picture of him hugging our beloved flag. #mannyflag #themannywillnotbetelevised #blacklivesbetter #GenZ" Donald Trump hugging a Manny flag

Boomers will decry "fake news" generated by Gen Z, all while laughing heartily at reruns of The Colbert Report. Boomers would never confuse biased reporting from Fox News with political skits on SNL.

And yet, they view Gen Z's over-the-top hashtags and Doja Cat dances annotated with political messaging as too similar to Trump's fake-news tweets. Virality is seen with suspicion because it seems "too easy" to manipulate, to share, to headline-skim.

Meanwhile, one of the biggest supporters of these rascally kids? The OG of online guerilla activism and radical transparency: the "hacktivist collective" Anonymous. With their Guy Fawkes gravitas, it may surprise Boomers how deeply Anonymous cross-pollinates and supports TikTok teens.

Screenshot from a tweet from Anonymous that says: "There is currently an ongoing effort to report all Trump accounts for hate across platforms ranging from Twitter, Instagram, Facebook, and others. #riptrump #opFanCam" Even Anonymous is grooving to BTS

The Intersection of K-Pop and Activism

In particular, K-pop stans have been written off by many online denizens as being a bunch of screeching, vapid airheads who create toxic silos where one group of K-pop fans will attack another group of Kpop fans over which group reigns supreme. Few would have guessed that these warring factions would unite for recent Black Lives Matter activism.

"Kpop fans are passionate about this sort of activism because the message that a lot of groups have is to express themselves and be themselves." says Ai⁷, a Kpop stan who was involved in boosting BLM activity on Twitter, as well as donating to the Match a Million effort for One in an Army⁷.

Screenshot of a tweet from @oneinanarmy that reads: "BTS fans match BTS' one million dollar donation to Black Lives Matter. #BlackLivesMatter #ARMYMatchedAMillion #2MforBLM" Kpop stans have raised over $1Million for social movements

For Boomers, activism is a very narrowly defined sort of public action. Because K-pop stans are partaking in what many would consider "feminine, immature" activities, sexist and age-ist judgments have labeled them politically unaware (at best).

And yet the pastel stiletto nails of K-pop stan activism are formidable. Unlike paid-for-hire trolls and bots that move in mercenary ways, K-pop stans are tirelessly devoted and emotionally invested in their favorite K-pop stars.

"A lot of K-pop has political messages, a lot of artists discuss mental health and societal expectations," says Ai⁷. Also, "A lot of groups are acknowledging their influence and roots with American Black music... [Many K-pop artists] spoke out regarding BLM. Psy participated in Black Out Tuesday...because the groups acknowledge it, their stans acknowledge it."

Casual fans may not realize it, and Boomers definitely wouldn't know it, but to be a K-pop stan is inherently political. And add to that: "K-pop fans are literally the epitome of online organization, both in Korea and around the world," says CD + The Players. "This is something that has existed since the early 90s when...fandoms were mainly offline. The only thing the Internet did was just give them a bigger platform to do what they were already doing beforehand."

Don't Hate the Player, Hate the Game

This is a brave new world, where constant WiFi has erased the boundaries that have previously defined "activism."

In this sense, Boomers are thinking like the redcoat officers of the British Royal Army, befuddled and horrified at the guerilla techniques of underdog Patriots during the Revolutionary War. The trolling techniques are not just for giggles, or even mischief. They come from a place of extreme practicality. Don't hate the player, hate the game.

Gen Z knows how to exploit algorithms in order to make mainstream media pay heed.

So you can call them: trolls, pop activists, online guerilla soldiers.

Just don't underestimate the sheer f*ckery that Gen Z can wreak.

The labels aren't the point for Gen Z.

The labels aren't the point for K-pop stans.

Because they will do what it takes.

And that's on periodt. (note to Boomers: periodt is spelled this way on purpose).


John C. Reilly's Son Is a Hot E-Boy, and I'm Very Confused

Meet Leo Reilly, the 22-year-old model, musician, and TikToker who looks nothing like his dad.

For most of us raised among slapstick comedy of the 2000s, John C. Reilly is most often associated with his roles in films like Step Brothers or shows like Tim and Eric Awesome Show, Great Job!

But the actor, whose resume includes Chicago, Boogie Nights, and What's Eating Gilbert Grape, also has a family to attend to when he's not caught up in on-screen antics. While that's nothing new to write home about, I'm incredibly shocked to discover that Reilly and his wife, fellow actor Alison Dickey, have an alarmingly attractive son. This son is Leo Reilly, a 22-year-old model, TikToker, and pop musician who records under the alias LoveLeo. Backed by a few hundred thousand followers, he's garnered attention lately surrounding his debut single, "BOYFREN." But above all, folks of the Internet are in disbelief that he's from the same gene pool as his funnyman dad.

I'm not saying John C. Reilly is ugly, per se—in fact, he was quite handsome in his youth! But the lack of apparent physical features shared between him and his dangly-earring-and-nail polish-wearing, E-boy son is astounding. It feels as though the two have been plucked from entirely different universes; Leo looks like the Gen Z Freddie Mercury, while I can't see a photo of his father without hearing "Did you touch my drum set?"

But don't be fooled—the two seem tight. Leo shares his love for his pops pretty often on his Instagram, where his sense of humor is also evident. Back in 2008 during the Step Brothers press cycle, John shared that he'd be glad if his kids stuck around the house as adults: "Maybe there will come a time when I'll get tired of them, but I really depend on my kids for company," he told People. "I love every minute of being with them."

As expected, it appears Leo has a healthy sense of humor, too. His Instagram photos are often surreally Photoshopped, and the "BOYFREN" music video is comically quirky. Genetics, man! Crazy stuff!