CULTURE

He-Man Sings "What's Up" as New Queer Cinema

The classic He-Man meme video stands the test of time as an iconic example of queer-coded art.

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In December of 2005, Brokeback Mountain shifted queer-coded cinema into the mainstream.

Prior to 2005, "New Queer Cinema"––a term coined by film scholar B. Ruby Rich in Sight & Sound to define the queer-themed independent film movement, which focused on rejecting heteronormativity and concentrated on LGBTQ protagonists––existed on the fringe of the film world. It's worth noting that while the movement primarily refers to the boom in independent LGBTQ films from 1992 onwards, queer cinema existed for many years prior, albeit without a proper name. But regardless of nomenclature, New Queer Cinema was typically designated for niche audiences, relegated to arthouse showings at best.

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