Justin Bieber's musical career and public image have become inseparable.

Earlier this year, the Canadian pop star released Changes, a shallow collection of sex-tinged R&B songs that served as the singer's first album in five years. The album was explicitly dedicated to his wife, Hailey Bieber, which was perhaps the only interesting thing about it since the duo's tumultuous relationship was already established as an inescapable part of pop culture.

The Biebers' 2019 Vogue cover story illuminated what the publication called an "All-In" romance; it was filled with bizarre anecdotes, including that the couple married quickly to break their year-long celibacy. Bieber–an openly devout Christian whose close ties to the controversial Hillsong United Church have remained problematic throughout his career–had seemingly reentered the public eye as a changed married man of God who sang exclusively about making love to his wife.